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Cashvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

de Drew Eric Whitman ...

Series series Cashvertising Series
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 ... Leer más

$12.99 USD

Disponible también en: Audiolibro

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70
... Leer más

Disponible también en: Audiolibro
Cashvertising

Come usare più di 100 segreti di psicologia delle agenzie pubblicitarie per vendere qualsiasi cosa a chiunque

de Drew Eric Whitman ...

Poche persone sono a conoscenza del fatto che:• Il 60% delle persone legge solo i titoli degli annunci pubblicitari;• Le didascalie delle foto sono lette 200 volte di più del resto del messaggio pubblicitario;• Gli annunci pubblicitari con l’indicazione del prezzo di vendita attirano il 20% in più dell’attenzione;• Gli annunci realizzati con 4 colori sono fino al 45% più efficaci di quelli in ... Leer más

$11.99 USD o gratis con Kobo Plus

Poche persone sono a conoscenza del fatto che:• Il 60% delle persone legge solo i titoli degli annunci pubblicitari;• Le didascalie delle foto sono lette 200 volte di più del resto del messaggio pubblicitario;• Gli annunci pubblicitari con l’indicazione del prezzo di vendita attirano il 20% in più dell’attenzione;• Gli annunci realizzati con 4 colori sono fino al 45% più efficaci di quelli in
... Leer más
Cashvertising Online

How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

de Drew Eric Whitman ...

Series series Cashvertising Series
The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive ... Leer más

$13.99 USD

Disponible también en: Audiolibro

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive
... Leer más

Disponible también en: Audiolibro
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

de Drew Eric Whitman ...

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn ... Leer más

$20.19 USD

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn
... Leer más
Smashvertising

How to Crush Your Competition with Ads that Buyers Can’t Resist

de Drew Eric Whitman ...

Series series Cashvertising Series
From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.No matter what you sell—or how you sell it—this practical, ... Leer más

$13.99 USD

From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.No matter what you sell—or how you sell it—this practical,
... Leer más
Audiolibro

CaShvertising

How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

de Drew Eric Whitman ...

Narrado por Johnny Heller ...

Completo

6 hora 17 minutos

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And ... Leer más

$19.99 USD o gratis con Kobo Plus

Disponible también en: eBook

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And
... Leer más

Disponible también en: eBook
Audiolibro

Cashvertising Online

How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

de Drew Eric Whitman ...

Narrado por Johnny Heller ...

Completo

6 hora 33 minutos

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.Most ... Leer más

$19.99 USD o gratis con Kobo Plus

Disponible también en: eBook

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.Most
... Leer más

Disponible también en: eBook
廣告變現，數位行銷實戰攻略：35年頂級文案設計師，將購買背後的消費心理學，轉為實用的步驟與技巧，讓人忍不住按讚、瘋傳、秒下單

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

de 德魯．艾瑞克．惠特曼, Drew Eric Whitman ...

Traducido por 王如欣 ...

爆款文案、圖文布局、定價策略、行動呼籲、投放時機依據科學實證，適用於FB、IG、X的精準行銷技巧，幫你提高按讚回應率、廣告變現金自媒體時代必備的行銷法則——社群小編、行銷業務、創意文案、品牌經營、網紅、廣告人……都要看您是否因線上廣告和貼文的糟糕反應而感到沮喪？嘔心瀝血的貼文，人們卻不閱讀、點擊或購買嗎？別再猜了！過去，我們已經投入了數百萬美元進行廣泛的廣告研究，同時也揭示了什麼有效、什麼無效，以及提高回應率、銷售額和報告的最有效策略。「與人打交道時，記住，我們不是在與邏輯生物打交道；而是在與情感生物打交道⋯⋯」—戴爾・卡耐基（DALE CARNEGIE）透過分析數千個廣告、數百萬封電子郵件和數十億次點擊所進行的研究，暢銷書《現金廣告》(Cashvertising)[o1] 的作者德魯·艾瑞克·惠特曼(Drew Eric Whitman) 將多年的經驗和詳盡的測試提煉成可操作的技術 ... Leer más

$8.99 USD

爆款文案、圖文布局、定價策略、行動呼籲、投放時機依據科學實證，適用於FB、IG、X的精準行銷技巧，幫你提高按讚回應率、廣告變現金自媒體時代必備的行銷法則——社群小編、行銷業務、創意文案、品牌經營、網紅、廣告人……都要看您是否因線上廣告和貼文的糟糕反應而感到沮喪？嘔心瀝血的貼文，人們卻不閱讀、點擊或購買嗎？別再猜了！過去，我們已經投入了數百萬美元進行廣泛的廣告研究，同時也揭示了什麼有效、什麼無效，以及提高回應率、銷售額和報告的最有效策略。「與人打交道時，記住，我們不是在與邏輯生物打交道；而是在與情感生物打交道⋯⋯」—戴爾・卡耐基（DALE CARNEGIE）透過分析數千個廣告、數百萬封電子郵件和數十億次點擊所進行的研究，暢銷書《現金廣告》(Cashvertising)[o1] 的作者德魯·艾瑞克·惠特曼(Drew Eric Whitman) 將多年的經驗和詳盡的測試提煉成可操作的技術
... Leer más
Badvertising

An Expose of Insipid, Insufferable, Ineffective Advertising

de Jim Morris ...

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.“How many ads have you seen that made you question the intelligence of whomever designed it? Probably ... Leer más

$14.99 USD

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.“How many ads have you seen that made you question the intelligence of whomever designed it? Probably
... Leer más

Audiolibro

How to Write Copy That Sells

The Step-By-Step System for More Sales, to More Customers, More Often

de Ray Edwards ...

Narrado por Ray Edwards ...

Completo

4 hora 11 minutos

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites, ... Leer más

$15.99 USD

Disponible también en: eBook

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites,
... Leer más

Disponible también en: eBook
行銷前必修的購物心理學：徹底推翻被誤解的消費行為:揭開商品大賣的祕密【十週年暢銷增訂版】

Decoded: The Science Behind Why We Buy: 2nd Edition

de 菲爾‧巴登, Phil Barden ...

Traducido por 蕭美惠, 林佳誼, 吳慧珍, 林敬蓉 ...

Series series 新商業周刊叢書
《快思慢想》行銷實戰版亞馬遜網路書店讀者4.4星好評以行為經濟學、心理學、神經經濟學為基底，讓你懂得如何在最難察覺的小細節，啟動暢銷的大關鍵！了解消費者行為是行銷人最重要也最根本的能力，但行銷人同時也都明白，對於了解個人與集體行為，行銷存在很大的盲點。行銷人都曾遇過類似這樣的情況：◆新產品的第一支廣告成功爆紅，一砲打響知名度。但是相同訴求、乘勝追擊的第二支廣告卻徹底失敗？◆產品改採更新潮、更時尚的新包裝，同時投入驚人預算大打廣告，銷售成績卻一落千丈？◆新產品在上市前進行了種種市場調查，潛在顧客一致看好、表明願意購買，然而正式推出時卻慘遭滑鐵盧？以往的行銷活動，都假設消費者明白並且可以正確敘述他們行為及決策背後的心理機制。盲點就在於：行銷人忽略了人們在做決策時會受到各種直覺和潛意識的巨大影響。《行銷前必修的購物心理學》是一本劃時代的著作，將決策科學置於行銷的中心 ... Leer más

$11.99 USD

《快思慢想》行銷實戰版亞馬遜網路書店讀者4.4星好評以行為經濟學、心理學、神經經濟學為基底，讓你懂得如何在最難察覺的小細節，啟動暢銷的大關鍵！了解消費者行為是行銷人最重要也最根本的能力，但行銷人同時也都明白，對於了解個人與集體行為，行銷存在很大的盲點。行銷人都曾遇過類似這樣的情況：◆新產品的第一支廣告成功爆紅，一砲打響知名度。但是相同訴求、乘勝追擊的第二支廣告卻徹底失敗？◆產品改採更新潮、更時尚的新包裝，同時投入驚人預算大打廣告，銷售成績卻一落千丈？◆新產品在上市前進行了種種市場調查，潛在顧客一致看好、表明願意購買，然而正式推出時卻慘遭滑鐵盧？以往的行銷活動，都假設消費者明白並且可以正確敘述他們行為及決策背後的心理機制。盲點就在於：行銷人忽略了人們在做決策時會受到各種直覺和潛意識的巨大影響。《行銷前必修的購物心理學》是一本劃時代的著作，將決策科學置於行銷的中心
... Leer más
How to Write Copy That Sells

The Step-By-Step System For More Sales, to More Customers, More Often

de Ray Edwards ...

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy
... Leer más

Disponible también en: Audiolibro

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Cashvertising Series

Cashvertising

Cashvertising

Cashvertising Online

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Smashvertising

CaShvertising

Cashvertising Online

廣告變現，數位行銷實戰攻略：35年頂級文案設計師，將購買背後的消費心理學，轉為實用的步驟與技巧，讓人忍不住按讚、瘋傳、秒下單

Badvertising

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How to Write Copy That Sells

行銷前必修的購物心理學：徹底推翻被誤解的消費行為:揭開商品大賣的祕密【十週年暢銷增訂版】

How to Write Copy That Sells

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

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Serie m´´as popular en Estados Unidos

Cashvertising Series

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