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  • Commonsense Direct and Digital Marketing

    de Drayton Bird ...
    Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed ... Leer más

    $41.99 USD

  • They Tell of Birds

    Chaucer, Spenser, Milton, Drayton

    Thomas P. Harrison here combines a lifelong interest in birds with a professional study of literature. This book, a study of birds as they are presented by four great English poets, inquires into the extent and sources of their knowledge of birds and analyzes the methods by which they adapted that knowledge for poetic purposes. The interrelationships of their poetry are also discussed, providing a ... Leer más

    $14.99 USD

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  • Scientific Advertising

    Original Classic Edition

    The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can ... Leer más

    $9.99 USD

  • Sibley's Birding Basics

    From the renowned author of the New York Times best seller The Sibley Guide to Birds, a comprehensive, beautifully illustrated guide to identifying birds in the field. Sibley's Birding Basics is an essential companion for birders of all skill and experience levels.With Sibley as your guide, learn how to interpret what the feathers, the anatomical structure, the sounds of a bird tell you. When you ... Leer más

    $8.99 USD

  • Fascinate

    How to Make Your Brand Impossible to Resist

    The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • Tuco and the Scattershot World

    A Life with Birds

    de Brian Brett ...
    The acclaimed author's memoir of life with an African grey parrot offers "a thoughtful and generous celebration of minds and bodies different from our own" ( Times Literary Supplement, UK).For thirty years, Brian Brett shared his office and his life with Tuco, a remarkable parrot given to asking questions such as "Whaddya know?" and announcing "Party time!" when guests showed up at Brett's farm. ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Anatomy of Buzz Revisited

    Real-life lessons in Word-of-Mouth Marketing

    de Emanuel Rosen ...
    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online worldWith two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought ... Leer más

    $4.99 USD

  • Free-Range Chicken Gardens

    How to Create a Beautiful, Chicken-Friendly Yard

    de Jessi Bloom ...
    “If your garden fantasies involve chickens, Jessi Bloom is here to make those dreams come true.” —The New York TimesMany gardeners fear chickens will peck away at their landscape. But you can keep chickens and have a beautiful garden, too! In this essential handbook, award-winning garden designer Jessi Bloom offers step-by-step instructions for creating a beautiful and functional space while ... Leer más

    $12.99 USD

  • Buzzmarketing

    Get People to Talk About Your Stuff

    de Mark Hughes ...
    "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of ... Leer más

    $4.99 USD

  • Rare Encounters with Ordinary Birds

    A Bird Book for Adults

    An ornithology researcher reveals the amazing talents and personalities of common birds in this joyful celebration for backyard bird watchers and nature lovers.Some birdwatchers will hop the red-eye to Costa Rica if a rare species is reported to be in residence. Here, author Lyanda Lynn Haupt makes the argument for sticking close to home. She muses on the tarnished reputation of the starling, the ... Leer más

    $9.99 USD

  • The Wonder of Birds

    What They Tell Us About Ourselves, the World, and a Better Future

    de Jim Robbins ...
    A fascinating investigation into the miraculous world of birds and the powerful—and surprising—ways they enrich our lives and sustain the planetOur relationship to birds is different from our relationship to any other wild creatures. They are found virtually everywhere and we love to watch them, listen to them, keep them as pets, wear their feathers, even converse with them. Birds, Jim Robbins ... Leer más

    $12.99 USD

  • Nest

    The art of birds

    de Janine Burke ...
    We tend to take birds for granted, in the landscape or in our neighbourhoods. The presence of birds communicates the health of a place. When they're gone, it's as though there's a hole in the sky, in the air, an absence of beauty and grace, and vivid chatter or haunting cries are replaced with eerie silence.As an amateur naturalist and nature lover, Janine Burke, art historian and author, has ... Leer más

    $9.99 USD