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1 - 12 de 12 resultados para “donata vianelli”
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  • Global Marketing

    Strategy, Practice, and Cases

    de Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli ...
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with ... Leer más

    $107.99 USD

  • International Marketing Strategy

    The Country of Origin Effect on Decision-Making in Practice

    de Giovanna Pegan, Donata Vianelli, Patrizia de Luca ...
    Series series Business and Management (R0)
    Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company ... Leer más

    $49.49 USD

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  • An Introduction to Service Design

    Designing the Invisible

    de Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Leer más

    $44.59 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edición de David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Leer más

    $52.19 USD

  • Sales Management

    A Global Perspective

    de John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Leer más

    $125.99 USD

  • Service Design Capabilities

    de Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Leer más

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  • Design for Services

    de Anna Meroni, Daniela Sangiorgi ...
    Series series Design for Social Responsibility
    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in ... Leer más

    $77.99 USD

  • Principles of marketing

    de CRISTINA CALVO PORRAL, JOHN L. STANTON ...
    Mrketing reversed prior business logic 50 years ago and said«the customer is king», and the companies began to recognizethat it was not just the product that was the most important aspect oftheir business. Companies recognized that consumers had a myriadof choices of product offerings and marketing was responsibleto ensure that the companys products had the benefits andattributes that customers ... Leer más

    $17.46 USD o gratis con Kobo Plus

  • The Routledge Companion to Contemporary Brand Management

    Edición de Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Leer más

    $84.99 USD

  • Global Outsourcing and Offshoring

    An Integrated Approach to Theory and Corporate Strategy

    Edición de Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen ...
    Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of ... Leer más

    $55.79 USD

  • Innovation in the Public and Nonprofit Sectors

    A Public Solutions Handbook

    Edición de Patria De Lancer Julnes, Ed Gibson ...
    Series series The Public Solutions Handbook Series
    In the organizational context, the word "innovation" is often associated with private sector organizations, which are often perceived as more agile, adaptable, and able to withstand change than government agencies and nonprofit organizations. But the reality is that, while they may struggle, public and nonprofit organizations do innovate. These organizations must find ways to use shrinking ... Leer más

    $68.99 USD

  • Global Marketing Strategies for the Promotion of Luxury Goods

    Edición de Fabrizio Mosca, Rosalia Gallo ...
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores ... Leer más

    $170.99 USD