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“donald baack”

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  • How to Write a Love Letter

    Putting What's in Your Heart on Paper

    de Barrie Dolnick, Donald Baack ...
    No one can resist a love letterLove letters are largely a lost and forgotten art. Not long ago suitors used the written word to work magic, and people were swept off their feet by a sweet, sincere note. How to Write a Love Letter teaches us, once again, how to reinvent this most meaningful of arts.In today's rushed, individualistic society, love letters are more potent than ever before. They ... Leer más

    $5.99 USD

  • Concise Encyclopedia of Advertising

    de Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack ...
    At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation ... Leer más

    $89.99 USD

  • International Marketing

    de Barbara Czarnecka, Daniel W. Baack, Donald E. Baack ...
    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing ... Leer más

    $98.99 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.99 USD

  • The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

    de Ph.D. Paul N. Friga ...
    The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms.Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches ... Leer más

    $24.99 USD

  • Diagnosing and Changing Organizational Culture

    Based on the Competing Values Framework

    de Kim S. Cameron, Robert E. Quinn ...
    The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective. It provides validated instruments for diagnosing organizational culture and management competency; a theoretical framework (competing values) for understanding organizational culture; and a systematic strategy and methodology for changing ... Leer más

    $50.00 USD

  • Delivering Quality Service

    de Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Leer más

    $12.99 USD

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    de Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Leer más

    $48.99 USD

  • I'm Sorry I Broke Your Company

    When Management Consultants Are the Problem, Not the Solution

    de Karen Phelan ...
    A Globe and Mail Top Business Book of the Year: "Skewers the mystique of management consultants … [an] entertaining guide for how not to manage a business." — Publishers WeeklyKaren Phelan is sorry. She really is. She tried to do business by the numbers—the management consultant way—developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    de David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

    $2.99 USD

  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    de Jimmy Brown PhD ...
    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Leer más

    $3.99 USD

  • First Things Fast

    A Handbook for Performance Analysis

    de Allison Rossett ...
    An Essential Knowledge ResourceTHE WORLD OF LEARNING AND PERFORMANCE has changed significantly since the first edition of First Things Fast was published more than a decade ago. This thoroughly revised and updated second edition of the best-selling classic recognizes a world chock-full of technology, economic strains, and opportunities. How do learning and performance professionals plan in this ... Leer más

    $57.00 USD