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1 - 12 de 12 resultados para “don schultz”
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  • Breaking Chains

    de Don Schultz ...
    Born into the cold, crushing tyranny of the Andromeda galaxy, Valer has risen from the shadows of servitude to become the fierce leader of an underground human rebellion. To the ruthless reptilian masters who rule her world, humanity is merely property. To the resistance, Valer is the beacon of hope. But defiance has a steep price, and a failed operation leaves her cornered, facing certain ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Reset

    de Don Schultz ...
    ResetBefore the collapse, the world was a temperate garden, protected by a global canopy that defied the extremes of the poles. But when the canopy fell, humanity lost its history along with its climate.RESET follows the terrifying descent from the pinnacle of advanced knowledge back to the primitive struggle of the Stone Age, and the grueling, century-long journey to reclaim a lost legacy. From ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Rethinking Retail

    A Marketer’s Guide to Decoding Consumer Preference through Data Analytics

    de Martin Block, Frank Mulhern, Larry DeGaris, Don Schultz ...
    Series series Business and Management (R0)
    Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors, and influences.Across a range of topics, the authors argue that the rise of e-commerce has ... Leer más

    $40.99 USD

  • IMC, The Next Generation

    Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

    de Heidi Schultz, Don E. Schultz ...
    Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the ... Leer más

    $44.99 USD

  • Creepy Florida

    Phantom Pirates, the Hog Island Witch, the Demented Doctor at the Don Vicente & More

    de Mark Muncy, Kari Schultz ...
    The author of Eerie Florida shares more dark tales from across the Sunshine State in this illustrated guide to local legends and haunted sites.Author Mark Muncy and photographer Kari Schultz have crisscrossed Florida from Key West to the Emerald Coast, hunting down stories of ghosts and reports of paranormal activity. Their previous books, Eerie Florida and Freaky Florida provided armchair ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Building Customer-brand Relationships

    de Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro ...
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do ... Leer más

    $87.99 USD

  • The New Advertising

    Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

    Edición de Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang ...
    The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on ... Leer más

    $121.99 USD

  • A Reader in Marketing Communications

    Edición de Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ...
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key ... Leer más

    $77.99 USD

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edición de Don Schultz, Charles Patti, Philip Kitchen ...
    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic ... Leer más

    $82.99 USD

  • The End of Don't Ask, Don't Tell: The Impact in Studies and Personal Essays by Service Members and Veterans

    The Impact in Studies and Personal Essays by Service Members and Veterans

    Edición de J Ford Huffman, Tammy S. Schultz, Marine Corps University Press (U.S.) ...
    Featuring 4 reports and 25 personal essays from diverse voices—both straight and gay—representing U.S. Marine Corps, Army, Navy, and Air Force veterans and service members, this anthology examines the impact of “Don’t Ask, Don’t Tell” and its repeal on 20 September 2011 in order to benefit policy makers, historians, researchers, and general readers. Topics include lessons from foreign militaries*, ... Leer más

    $7.99 USD

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  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    de Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

    $15.00 USD

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    de Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Leer más

    $30.00 USD