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“dk holland”

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  • Branding for Nonprofits

    de DK Holland ...
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers ... Leer más

    $13.99 USD

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  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    de Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Leer más

    $44.99 USD

  • Brain Surfing: The Top Marketing Minds in the World

    de Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Leer más

    $9.95 USD o gratis con Kobo Plus

  • Marketing Demystified

    de Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Leer más

    $25.19 USD

  • Managing Creative People

    Lessons in Leadership for the Ideas Economy

    de Gordon Torr ...
    A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of ... Leer más

    $44.00 USD

  • The 30 Minute Marketing Miracle

    de Mark Henz ...
    "REVEALED! The IncredibleSecrets Of A Rebel AustralianCopywriter Who Turns'Do-Nothing' Ads IntoMoney-Making Machines InLess Than 30 Minutes!"Dear Internet Friend,If you've ever wondered how to turn your marketing into a money-sucking machine, then this is most important message you will ever read.Here's why...When was the last time you actually saw ... ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Ogilvy on Advertising in the Digital Age

    de Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Leer más

    $17.99 USD

  • Updated Secrets of Facebook Marketing

    de V.T. ...
    As you know, over 1 billion people are using facebook. And I'm sure you are one of them. Facebook is progressing to a stage where it's very easy and convenient to receive information, and that's the number 1 reason people are using. People likes content, and information. Having these news delivered to them make their lives more interesting, and never a moment dull. So that's the strategies of ... Leer más

    $3.99 USD

  • Profitable Pay Per Click Campaigns

    de V.T. ...
    Do you want to grow your business? Regardless it's online or offline business, you can make use of PPC, or pay per click to boost your sales. This ebook compiles tons of tips from REAL internet marketers around the world, sharing their experiences and tips on setting up a profitable PPC campaign. It'll go into basic and slowly work it's way up. Learn how the experts think and what to do in order ... Leer más

    $3.99 USD

  • Advertising Campaign Design

    Just the Essentials

    de Robyn Blakeman ...
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again. ... Leer más

    $91.99 USD

  • HotTrendsDomination

    Profitable

    de petrek cernjavski ...
    Discover How To Actually Be Able To Predict The Future And So Leave Your Competitors Choking In Your Dust As You Explode Your Sales, Profits And Happiness!Read on to discover how simple it is to spot the 'next big thing' - and how you can cash in BIG TIME STARTING TODAY... ... Leer más

    $12.82 USD

  • Economic Issues Today

    Alternative Approaches

    de Robert B. Carson, Wade L. Thomas, Jason Hecht ...
    Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and offer analyses and proposed solutions for each ... Leer más

    $72.99 USD