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1 - 12 de 12 resultados para “dilip soman”
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  • The Last Mile

    Creating Social and Economic Value from Behavioral Insights

    de Dilip Soman ...
    Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights from ... Leer más

    $29.99 USD

  • Managing Customer Value

    One Step at a Time

    de Dilip Soman, Sara N-Marandi ...
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in ... Leer más

    $27.99 USD

  • Flux

    What Marketing Managers Need to Navigate the New Environment

    de Dilip Soman Consulting, David Soberman ...
    The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and ... Leer más

    $45.99 USD

  • Innovating for the Global South

    Towards an Inclusive Innovation Agenda

    de Janice Gross Stein, Joseph Wong, Dilip Soman ...
    Series series Munk Series on Global Affairs
    Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water, primary health care, and education.Innovating for the Global South offers fresh solutions for ... Leer más

    $25.99 USD

  • What Works, What Doesn’t (and When)

    Case Studies in Applied Behavioral Science

    Edición de Dilip Soman ...
    Series series Behaviorally Informed Organizations
    How well do behavioral science interventions translate and scale in the real world? Consider a practitioner who is looking to create behavior change through an intervention – perhaps it involves getting people to conserve energy, increase compliance with a medication regime, reduce misinformation, or improve tax collection. The behavioral science practitioner will typically draw inspiration from a ... Leer más

    $28.99 USD

  • MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

    de SOMAN DILIP & N-MARANDI SARA ...
    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start what tools do you use what ... Leer más

    $24.99 USD

  • Behavioral Science in the Wild

    Edición de Nina Mažar, Dilip Soman ...
    Series series Behaviorally Informed Organizations
    Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.As the second book in the ... Leer más

    $25.99 USD

  • The Behaviorally Informed Organization

    Edición de Dilip Soman, Catherine Yeung ...
    Series series Behaviorally Informed Organizations
    Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to ... Leer más

    $30.99 USD

  • Cash Transfers for Inclusive Societies

    A Behavioral Lens

    Edición de Jiaying Zhao, Saugato Datta, Dilip Soman ...
    Series series Behaviorally Informed Organizations
    The latest title in the Behaviourally Informed Organizations series offers practical advice on how best to successfully design, deliver, and evaluate efficient cash transfer programs, with a view to alleviating poverty.While much progress has been made in reducing poverty worldwide – especially in the pre-pandemic era – it is fair to say that an unacceptably large proportion of the world’s people ... Leer más

    $25.99 USD

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  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    de Yves Morieux, Peter Tollman ...
    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Psychology Applied to Work®, 11th Edition

    de Paul M. Muchinsky, Satoris S. Culbertson ...
    Industrial/organizational psychology is ranked #1 by the U.S. Department of Labor as the fastest growing occupation over the next 20 years. The field is now global in scope and diverse in nature. The 11th edition of Psychology Applied to Work® presents the story of I/O psychology as told through the most recent research summarized in a focused and easy-to-understand manner. • Over 450 new ... Leer más

    $98.99 USD

  • Emotionomics: Leveraging Emotions for Business Success

    de Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Leer más

    $25.99 USD