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“david stam”

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  • Innovations in Magazine Publishing

    Edición de Simon Das, David Stam, Andrew Blake ...
    This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging ... Leer más

    $55.99 USD

  • Inside Magazine Publishing

    Edición de David Stam, Andrew Scott ...
    Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of ... Leer más

    $70.99 USD

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  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Introducing the Creative Industries

    From Theory to Practice

    de Rosamund Davies, Gauti Sigthorsson ...
    "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy ... Leer más

    $69.99 USD

  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    de Alison Branagan ...
    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Leer más

    $14.99 USD

  • Branding

    A Very Short Introduction

    de Robert Jones ...
    Series series Very Short Introductions
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every ... Leer más

    $7.99 USD

  • Essential Guide to Marketing Planning

    de Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Leer más

    $22.99 USD

  • Fashion Marketing

    de Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.99 USD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    de Alex Singleton ...
    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

    $17.00 USD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    de Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

    $41.99 USD

  • The Nowhere Office

    Reinventing Work and the Workplace of the Future

    de Julia Hobsbawm ...
    **Named one of the Financial Times' BEST BUSINESS BOOKS OF 2022What has changed in the workplace? Everything.**The traditional office was probably doomed anyway. Then a global shutdown changed everything we thought we knew about work, including where and when it needed to take place. Automation and the Fourth Industrial Revolution have accelerated, and perhaps as much as one third of the world’s ... Leer más

    $16.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Principles of Marketing

    de Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Leer más

    $43.99 USD