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“david soberman”

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  • Flux

    What Marketing Managers Need to Navigate the New Environment

    de Dilip Soman Consulting, David Soberman ...
    The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and ... Leer más

    $45.99 USD

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  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    de Yves Morieux, Peter Tollman ...
    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Emotionomics: Leveraging Emotions for Business Success

    de Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Leer más

    $25.99 USD

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    de Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Leer más

    $28.99 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    de Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Leading and Managing the Lean Management Process

    de Gene Fliedner ...
    This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the model and these four components will be built from empirical theories reported in the research literature and in successful applications. This framework will offer a path to develop lean leaders with ... Leer más

    $6.99 USD

  • Systems Concepts in Action

    A Practitioner's Toolkit

    de Bob Williams, Richard Hummelbrunner ...
    Systems Concepts in Action: A Practitioner's Toolkit explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems.The book is the first to cover in detail such a wide ... Leer más

    $45.99 USD

  • Market Research Best Practice

    30 Visions for the Future

    de ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Leer más

    $100.00 USD

  • Applying Advanced Analytics to HR Management Decisions

    Methods for Selection, Developing Incentives, and Improving Collaboration

    de James Sesil ...
    Series series FT Press Analytics
    Dramatically improve human capital management decisions by applying advanced analytics and "Big Data" technologies and processes! Pioneering HR technology expert James Sesil identifies widespread flaws in today's HR decision-making processes, and reveals how advanced analytics can help organizations make far more robust decisions about employee selection, performance management, strategy alignment ... Leer más

    $64.79 USD

  • Services Marketing Management

    de Peter Mudie, Angela Pirrie ...
    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text ... Leer más

    $77.99 USD

  • Handbook for Strategic HR - Section 6

    Change Management

    de OD Network, John Vogelsang PhD, Maya Townsend, Matt Minahan, David Jamieson, Judy Vogel, Annie Viets, Cathy Royal, Lynne Valek ...
    The pace of change is increasing and shows no signs of slowing down. This section brings you the best thinking from forty years of the OD Practitioner journal on:- The different kinds of change and what's needed to achieve each one.- What you must do to see change initiatives through to completion.- The enablers that must be in place for change to succeed.- Examining change from the change ... Leer más

    $4.99 USD

  • Organizational Behavior

    A Management Challenge

    de Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Leer más

    $60.99 USD