Skip to main content

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
  • Luxury Tourism

    Market Trends, Changing Paradigms, and Best Practices

    Series series Business and Management (R0)
    Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new ... Leer más

    $58.99 USD

  • Disruption in der Event- und Messebranche

    Den digitalen Aufbruch mitgestalten

    Series series Business and Economics (German Language)
    Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der Event- und Messebranche bereits angestoßen und umgesetzt werden und beantwortet die folgenden Fragen: Wie reagieren Event- und Messeteilnehmer und teilnehmerinnen auf den Einsatz der neuen Technologien? Welche Rolle spielen digitale Tools im Hinblick auf Kaufentscheidungen und mit welchen neuen ... Leer más

    $6.99 USD

  • Grundlagen und neue Perspektiven des Luxustourismus

    Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele

    Series series Business and Economics (German Language)
    Dieses Buch betrachtet das Phänomen des Luxustourismus aus vielen PerspektivenReisen bildet den Zeitgeist einer Epoche ab. Gerade in den vergangen zwei Jahrzehnten hat sich durch die Digitalisierung und die hohe Verfügbarkeit von Billigreisen ein neues Konsummuster herausgebildet: der Luxustourismus – ein bislang wenig erforschtes Phänomen, das die Herausgeber und Autoren dieses Buchs ausführlich ... Leer más

    $44.99 USD

La gente que leyó estos también disfrutó

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Leer más

    $46.99 USD

  • Cities for People

    de Jan Gehl ...
    For more than forty years Jan Gehl has helped to transform urban environments around the world based on his research into the ways people actually use—or could use—the spaces where they live and work. In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes ... Leer más

    $43.19 USD

  • In the Bubble

    Designing in a Complex World

    de John Thackara ...
    How to design a world in which we rely less on stuff, and more on people.We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our ... Leer más

    $25.99 USD

  • Flowscapes

    Designing infrastructure as landscape

    Flowscapes explores concepts, methods and techniques for design-related research on landscape infrastructures. Their main objective is to engage environmental and societal issues by means of integrative and design oriented approaches. Through focusing on interdisciplinary design-related research of landscape infrastructures they provide important clues for the development of spatial armatures that ... Leer más

    Gratis

  • Sustainable Customer Experience Design

    Co-creating Experiences in Events, Tourism and Hospitality

    Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable ... Leer más

    $210.99 USD

  • The Art of City Making

    City-making is an art, not a formula. The skills required to re-enchant the city are far wider than the conventional ones like architecture, engineering and land-use planning. There is no simplistic, ten-point plan, but strong principles can help send good city-making on its way. The vision for 21st century cities must be to be the most imaginative cities for the world rather than in the world. ... Leer más

    $65.99 USD

  • Discount Business Strategy

    How the New Market Leaders are Redefining Business Strategy

    What people are saying about Discount Business Strategy:"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and ... Leer más

    $59.00 USD

  • The civic city in a nomadic world

    We are in the midst of redesigning the world and all its systems as we witness the biggest mass movement of people, goods, factories, frenzied finance and ideas in history. Vast flows make the new norm nomadic. Yet there is a yearning for belonging, distinctiveness and identity as the 'anytime, anyplace, anywhere' phenomenon enabled by digitization is changing how we interact with space, place and ... Leer más

    $33.99 USD