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The New Rules of Marketing & PR

How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

de David Meerman Scott ...

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... Leer más

$18.00 USD

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from
... Leer más
Marketing e PR

Le nuove regole per comunicare e raggiungere il pubblico

de David Meerman Scott ...

La comunicazione evolve e stare al passo con la tecnologia sembra impossibile. Questo best seller internazionale spiega come evitare che un messaggio si perda nel disordine digitale. L'autore guida il lettore passo dopo passo, mostrando come ottenere il massimo dalla comunicazione sul Web, utilizzare strumenti all’avanguardia e raggiungere direttamente le persone giuste al momento giusto. Vengono ... Leer más

$29.99 USD o gratis con Kobo Plus

La comunicazione evolve e stare al passo con la tecnologia sembra impossibile. Questo best seller internazionale spiega come evitare che un messaggio si perda nel disordine digitale. L'autore guida il lettore passo dopo passo, mostrando come ottenere il massimo dalla comunicazione sul Web, utilizzare strumenti all’avanguardia e raggiungere direttamente le persone giuste al momento giusto. Vengono
... Leer más
The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

de David Meerman Scott ...

The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, ... Leer más

$13.00 USD

Disponible también en: Audiolibro

The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant,
... Leer más

Disponible también en: Audiolibro
Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

de David Meerman Scott ...

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s ... Leer más

$6.99 USD

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s
... Leer más
Audiolibro

The New Rules of Marketing and PR, 8th Edition

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

de David Meerman Scott ...

Narrado por David Meerman Scott, Stephen Bowlby ...

Completo

16 hora 50 minutos

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine ... Leer más

$30.99 USD

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesThe latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine
... Leer más
Audiolibro

The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

de David Meerman Scott ...

Narrado por Sean Pratt ...

Completo

11 hora 28 minutos

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to ... Leer más

$34.99 USD

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.The New Rules of Marketing and PR shows you how to
... Leer más
Audiolibro

The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

de David Meerman Scott ...

Narrado por David Meerman Scott ...

Completo

10 hora 30 minutos

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still ... Leer más

$24.99 USD

Disponible también en: eBook

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still
... Leer más

Disponible también en: eBook
Audiolibro

Real-Time Marketing and PR

How to Earn Attention in Today's Hyper-Fast World

de David Meerman Scott ...

Narrado por David Meerman Scott ...

Completo

8 hora 13 minutos

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to ... Leer más

$29.99 USD

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to
... Leer más
Audiolibro

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

de David Meerman Scott ...

Narrado por David Meerman Scott, Sean Pratt ...

Completo

16 hora 23 minutos

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern ... Leer más

$29.99 USD

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern
... Leer más
Audiolibro

World Wide Rave

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

de David Meerman Scott ...

Narrado por Walter Dixon ...

Completo

4 hora 47 minutos

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you’re located in San ... Leer más

$24.99 USD

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you’re located in San
... Leer más
Fanocracy

Turning Fans into Customers and Customers into Fans

de David Meerman Scott, Reiko Scott ...

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth ... Leer más

$9.99 USD

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth
... Leer más
Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

de David Meerman Scott, Brian Halligan ...

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... Leer más

$15.00 USD

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience
... Leer más

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