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  • Reading Media

    How to Do Textual Analysis

    Edición de Jonathan Gray, Daphne Gershon ...
    Series Libro 52 - Critical Cultural Communication
    Innovative methods in textual analysis to decode today’s ever-expanding media landscapeReading Media: How to do Textual Analysis reinvigorates one of media and cultural studies’ most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.The volume insists that the close study of ... Leer más

    $23.79 USD

  • Local TV

    Histories, Communities, and Aesthetics

    Series Libro 5 - The Peabody Series in Media History
    Local Television: Histories, Communities, and Aesthetics offers critical analyses of an expansive range of practices, policies, and debates in local television histories from the United States. Television is typically perceived as a commercial and/or national form of communication with the potential to reach millions of viewers. Yet, from the earliest years of television through the present, ... Leer más

    $31.99 USD

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  • Memes in Digital Culture

    de Limor Shifman ...
    Series series The MIT Press Essential Knowledge series
    Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture.In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” ... Leer más

    $12.99 USD

  • Fan Fiction and Fan Communities in the Age of the Internet: New Essays

    New Essays

    Fans have been responding to literary works since the days of Homer's Odyssey and Euripedes' Medea. More recently, a number of science fiction, fantasy, media, and game works have found devoted fan followings. The advent of the Internet has brought these groups from relatively limited, face-to-face enterprises to easily accessible global communities, within which fan texts proliferate and are ... Leer más

    $16.99 USD

  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

    Series Libro 15 - Postmillennial Pop
    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Leer más

    $20.19 USD

  • Coming of Age in Second Life

    An Anthropologist Explores the Virtually Human

    Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love--the possibilities are ... Leer más

    $23.09 USD

  • The Mouse that Roared

    Disney and the End of Innocence

    How are children-and their parents-affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. ... Leer más

    $22.99 USD

  • The Ambivalent Internet

    Mischief, Oddity, and Antagonism Online

    This book explores the weird and mean and in-between that characterize everyday expression online, from absurdist photoshops to antagonistic Twitter hashtags to deceptive identity play.Whitney Phillips and Ryan M. Milner focus especially on the ambivalence of this expression: the fact that it is too unwieldy, too variable across cases, to be essentialized as old or new, vernacular or institutional ... Leer más

    $22.00 USD

  • Rational Ritual

    Culture, Coordination, and Common Knowledge

    Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.Game theory shows that in order to ... Leer más

    $21.99 USD

  • Amateurs!

    How We Built Internet Culture and Why it Matters

    de Joanna Walsh ...
    The story of how you created internet culture and why it mattersSince the nineties, platforms have invited users to create in return for connection. From blogs to vlogs, tweets to memes: for the first time in history, making art became the fundamental form of communication.What started as fun soon became currency, something vital to finding friends, work, and love. Then, as ‘meatspace’ job ... Leer más

    $9.99 USD

  • That Book Is Dangerous!

    How Moral Panic, Social Media, and the Culture Wars Are Remaking Publishing

    de Adam Szetela ...
    An alarming exposé of the new challenges to literary freedom in the age of social media—when anyone with an identity and an internet connection can be a censor.In That Book Is Dangerous!, Adam Szetela investigates how well-intentioned and often successful efforts to diversify American literature have also produced serious problems for literary freedom. Although progressives are correct to be ... Leer más

    $17.99 USD

  • Fandom, Second Edition

    Identities and Communities in a Mediated World

    A completely updated edition of a seminal work on fans and how fandom shapes the culture, social relations, economic models, and politics of our age.We are all fans. Whether we follow our favorite celebrities on Twitter, attend fan conventions such as Comic Con, or simply wait with bated breath for the next episode of our favorite television drama—each of us is a fan.Recognizing that fandom is not ... Leer más

    $21.99 USD o gratis con Kobo Plus