Skip to main content

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
  • Thunder Cloud

    Managing Reward in a Digital Age

    The way businesses manage reward has not adapted to changes in the employment relationship and the nature of work in the digital age. Reward is usually treated like a clock, as if it were predictable and easy to read. In reality, it is part of a large complex ecosystemit is often like a thundercloud, dark, volatile, and difficult to understand. This book uses ideas from behavioural science to re ... Leer más

    $4.99 USD

  • Perspectives on Flourishing in Schools

    Series series
    This book provides perspectives and insights across the educational system for how we might move toward living out this wish in all schools. The chapters provide perspectives on fundamental questions that have been guiding recent research on wellbeing in schools: How do school communities flourish together? How does supporting educator wellbeing connect to teaching, learning, leading in schools? ... Leer más

    $121.99 USD

  • Small Animal Veterinary Psychiatry

    Problem behaviours are often the result of how an animal thinks and feels, genetics and environmental influences. Steering away from just description diagnoses and focusing instead on emotional and cognitive causes, this book provides a practical approach to diagnosing, treating, and managing behaviour pathologies in dogs and cats. Beginning by addressing cases in the first opinion practice, this ... Leer más

    $107.99 USD

La gente que leyó estos también disfrutó

  • Strategic Thinking

    A Step-by-step Approach to Strategy and Leadership

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Leer más

    $33.99 USD

  • Marketing

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Leer más

    $67.99 USD

  • Strategic Marketing Management

    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Leer más

    $107.99 USD

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    de Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Leer más

    $59.00 USD

  • Key MBA Models

    The 60+ Models Every Manager And Business Student Needs To Know

    Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all ... Leer más

    $22.99 USD

  • Risk Management in Projects

    Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entire risk management process and to give a fuller presentation of how risk is generally perceived.Two ... Leer más

    $73.99 USD

  • Making the Business Case

    Proposals that Succeed for Projects that Work

    de Ian Gambles ...
    A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to ... Leer más

    $65.99 USD

  • Creating Market Insight

    How Firms Create Value from Market Understanding

    "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."Beverley Dipper, Market Insight Manager, ... Leer más

    $65.00 USD

  • Business Administration

    Series series Routledge-Noordhoff International Editions
    Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially ... Leer más

    $110.99 USD