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“christopher lovelock”

1 - 12 de 12 resultados para “christopher lovelock”
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  • Services Marketing: People, Technology, Strategy (Ninth Edition)

    de Jochen Wirtz, Christopher Lovelock ...
    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical ... Leer más

    $43.99 USD

  • Services Marketing: People, Technology, Strategy (Eighth Edition)

    de Jochen Wirtz, Christopher Lovelock ...
    Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive ... Leer más

    $22.99 USD

  • Tourism and Animal Welfare

    de Neil Carr, Donald Broom, Christopher Andrews, Lee Durrell, Janet Mann, Valeria Senigaglia, Ann-Marie Jacoby, Lars Bejder, Wilfred Chivell, Jane Goodall, Daniel Turner, Jan Schmidt-Burbach, Sara Dubois, Stephen Blakeway, Glen Cousquer, Darci Galati, Claire Jenkinson, Hugh Felton, John Sellar, Brent Lovelock ...
    "This text is long overdue and timely. Carr and Broom have placed the issues firmly in the broader context of the relationship between our species and the others which share this planet with us...As they argue it is possible for tourists and the travel and tourism sector to take and exercise responsibility to drive change, Carr and Broom's text helps us to understand the issues and the context and ... Leer más

    $49.99 USD

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  • Business Model Generation

    A Handbook for Visionaries, Game Changers, and Challengers

    de Alexander Osterwalder, Yves Pigneur ...
    Series Libro 1 - The Strategyzer Series
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Leer más

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

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  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    de Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

    $12.99 USD

  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    de Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Better, Simpler Strategy

    A Value-Based Guide to Exceptional Performance

    de Felix Oberholzer-Gee ...
    Named one of the best strategy books of 2021 by strategy+businessGet to better, more effective strategy.In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Strategy That Works

    How Winning Companies Close the Strategy-to-Execution Gap

    de Paul Leinwand, Cesare R. Mainardi ...
    How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Self-Employed Woman's Guide to Launching a Home-Based Business

    Everything You Need to Know About Getting Started on the Road to Success

    de Priscilla Huff ...
    Step-by-Step Advice on Making Your Home-Business Dreams a RealityFrom Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home ... Leer más

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  • Brand Rewired

    Connecting Branding, Creativity, and Intellectual Property Strategy

    de Anne H. Chasser, Jennifer C. Wolfe ...
    Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.Features interviews with executives from ... Leer más

    $29.00 USD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    de Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Leer más

    $10.99 USD