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  • Strategic Planning for Dynamic Supply Chains

    Preparing for Uncertainty Using Scenarios

    Series series Business and Management (R0)
    This book presents a strategic decision-making process (i.e., scenario planning) to help managers build supply chain infrastructures that can adapt to uncertain shifts in the business environment. The authors detail the process for developing and applying scenarios for strategic planning in organizations playing three different roles in supply chains. Using three cases in which the process was ... Leer más

    $31.99 USD

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  • Why Good People Can't Get Jobs

    The Skills Gap and What Companies Can Do About It

    Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high ... Leer más

    $12.99 USD

  • On Competition

    Series series Harvard Business Review Book
    For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • International Business Strategy

    Rethinking the Foundations of Global Corporate Success

    Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Leer más

    $56.99 USD

  • Market Your Way to Growth

    8 Ways to Win

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to ... Leer más

    $15.00 USD

  • MBA in a Box

    Practical Ideas from the Best Brains in Business

    The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For ... Leer más

    $15.99 USD

  • Intellectual Property Strategy

    de John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Leer más

    $13.99 USD

  • Strategic Global Sourcing Best Practices

    The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issuesStrategic Global Sourcing Best Practices covers the latest trends and leading edge processes in global strategic sourcing, including supply management, t, sustainability, financial decisions, risk management, and international strategies.Offers the latest trends and ... Leer más

    $41.00 USD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

    $62.99 USD

  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Leer más

    $21.00 USD

  • Alliances

    An Executive Guide to Designing Successful Strategic Partnerships

    A timely and practical guide that helps senior managers design successful strategic partnershipsStrategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and ... Leer más

    $46.00 USD

  • Marketbusters

    40 Strategic Moves That Drive Exceptional Business Growth

    Robust methods to identify new growth opportunitiesYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the ... Leer más

    $27.99 USD o gratis con Kobo Plus