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  • Selling to The New Elite

    Discover the Secret to Winning Over Your Wealthiest Prospects

    In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented ... Leer más

    $9.49 USD

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  • To Sell Is Human

    The Surprising Truth About Moving Others

    **#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Leer más

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  • The 80/20 Principle, Third Edition

    The Secret to Achieving More with Less

    de Richard Koch ...
    Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.The 80/20 principle is one of the great secrets of highly effective people and organizations.Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent ... Leer más

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  • The Opposable Mind

    How Successful Leaders Win Through Integrative Thinking

    If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger. By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Leadership BS

    Fixing Workplaces and Careers One Truth at a Time

    Finalist for the 2015 Financial Times and McKinsey Business Book of the YearBest business book of the week from Inc.comThe author of Power, Stanford business school professor, and a leading management thinker offers a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better.The leadership enterprise is enormous, with billions of dollars, thousands of ... Leer más

    $18.99 USD

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    de Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Leer más

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  • Thinking in New Boxes

    A New Paradigm for Business Creativity

    When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Leer más

    $14.99 USD

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    de Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Leer más

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  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Leer más

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  • Just Start

    Take Action, Embrace Uncertainty, Create the Future

    How to succeed at work and life-in an increasingly unpredictable worldIn a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Heart of Business

    Leadership Principles for the Next Era of Capitalism

    de Hubert Joly ...
    A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... Leer más

    $23.99 USD o gratis con Kobo Plus