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“byron marlowe”

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  • Wine Sales and Distribution

    The Secrets to Building a Consultative Selling Approach

    de Paul Wagner, Susan DeMatei, John C. Crotts, Byron Marlowe ...
    Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills—for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling skills. Drawing from their extensive experience in ... Leer más

    $46.99 USD

  • Wine Sales and Distribution

    The Secrets to Building a Consultative Selling Approach

    de Paul Wagner, John C. Crotts, Byron Marlowe ...
    This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and ... Leer más

    $60.99 USD