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  • Medical Innovation

    Concept to Commercialization

    Medical Innovation: Concept to Commercialization is a practical, step-by-step approach on how to move a novel concept through development to realize a commercially successful product. Real-world experience cases and knowledgeable contributors provide lessons that cover the practices of diverse organizations and multiple products. This important reference will help improve success and avoid ... Leer más

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  • The Innovator's Prescription: A Disruptive Solution for Health Care

    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The ... Leer más

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  • Redefining Health Care

    Creating Value-based Competition on Results

    The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets.In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    Series series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads 2018

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • The Innovator's Manifesto

    Deliberate Disruption for Transformational Growth

    In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures more accurately. Raynor’s ... Leer más

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  • Harvard Business Review on Fixing Healthcare from Inside & Out

    How can management cure health care's ills?If you need the best practices and ideas for transforming health care--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.The HBR articles in this collection propose several remedies:- Organizing doctors into teams- Focusing incentives on patients' recovery- Saving lives and dollars by ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

    Series series HBR's 10 Must Reads
    Prepare for an uncertain future with a solid vision and innovative practices.Is your healthcare organization spending too much time on strategy--with too little to show for it?If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Build, Borrow, or Buy

    Solving the Growth Dilemma

    How should you grow your organization?It’s one of the most challenging questions an executive team faces-and the wrong answer can break your firm.The problem is most firms’ growth strategies emphasize just one type of growth-some focus on organic growth, others on M&A. When these strategies falter, the common response is simply to try harder-but firms falling into this implementation trap” usually ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, ... Leer más

    $83.99 USD

  • R&D Management Practices and Innovation: Evidence from a Firm Survey

    Series series SpringerBriefs in Economics
    This Open Access book provides a detailed account of firms’ research and development (R&D) management practices, and whether and how R&D management practices are associated with the success and the nature (explorative or exploitive) of innovation, using a unique survey of firms in Japan. While there is wide agreement that innovation is a key determinant for growth of firms, there are few studies ... Leer más

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  • The Pragmatic MBA for Scientific and Technical Executives

    This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents ... Leer más

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