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1 - 12 de 12 resultados para “boram lee”
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  • The Routledge Companion to Arts Marketing

    Edición de Ian Fillis, Boram Lee, Adelina Broadbridge ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and ... Leer más

    $345.99 USD

  • The Routledge Companion to Arts Marketing

    Edición de Ian Fillis, Boram Lee, Adelina Broadbridge ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy ... Leer más

    $70.99 USD

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  • Managing Change, Creativity and Innovation

    de Costas Andriopoulos, Patrick Dawson ...
    A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Leer más

    $84.99 USD

  • Managing and Organizations

    An Introduction to Theory and Practice

    de Matthew Mount, Stewart R Clegg, Tyrone S. Pitsis ...
    Covering all the basics in organizational behaviour, as well critically reflecting on the institutions and practices of business life, the sixth edition of Managing and Organizations: An Introduction to Theory and Practice has been updated to include:· Cutting-edge content on diversity and inclusion, design thinking, followership and deglobalization· New and updated ′In Practice′ boxes offering ... Leer más

    $104.99 USD

  • Managing Change

    de Bernard Burnes ...
    Bernard Burnes is Professor of Organisational Change at Stirling Management School, University of Stirling. ... Leer más

    $41.99 USD

  • Organisational Behaviour

    Individuals, Groups and Organisation

    de Ian Brooks ...
    This new edition has major changes to the text to embrace international contexts and the modern realities of OB. It has proved a popular student choice because it combines relative brevity with thorough coverage and plentiful real-world examples. ... Leer más

    $40.99 USD

  • Relationship Marketing

    A Consumer Experience Approach

    de Steve Baron, Tony Conway, Gary Warnaby ...
    Series series SAGE Advanced Marketing Series
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... Leer más

    $87.99 USD

  • Handbook of Anthropology in Business

    Edición de Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... Leer más

    $84.99 USD

  • Arts Marketing

    de Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin ...
    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the ... Leer más

    $70.99 USD

  • Brand Society

    How Brands Transform Management and Lifestyle

    de Martin Kornberger ...
    Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business ... Leer más

    $52.99 USD

  • Arts Governance

    People, Passion, Performance

    de Ruth Rentschler ...
    Series series Routledge Research in the Creative and Cultural Industries
    Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within a cultural construct.This innovative book explores the world of the arts board member from the unique ... Leer más

    $70.99 USD

  • The Oxford Handbook of Creative Industries

    Edición de Candace Jones, Mark Lorenzen, Jonathan Sapsed ...
    Series series Oxford Handbooks
    The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for ... Leer más

    $44.99 USD