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  • The Glucose Edge

    Transform Your Weight, Your Metabolism, and Your Health Through Real-Time Glucose Monitoring

    de Bill Tancer ...
    What if the key to weight loss, better energy, and vibrant, lasting health isn't about following generic advice, but about understanding your body's signals?Learn how to use continuous glucose monitoring to work with your body—not against it—in this revolutionary guide from New York Times bestselling author Bill Tancer.Your body is constantly sending you s... ... Leer más

    $14.99 USD

    PEDIDO ANTICIPADO

  • Click

    What Millions of People Are Doing Online and Why It Matters

    de Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... Leer más

    $14.99 USD

  • Everyone's a Critic

    Winning Customers in a Review-Driven World

    de Bill Tancer ...
    More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los ... Leer más

    $15.99 USD

  • Audiolibro

    Everyone's a Critic

    Winning Customers in a Review-Driven World

    de Bill Tancer ...
    Narrado por Sean Pratt ...

    Completo

    6 hora 10 minutos

    How businesses can harness the power of online consumer reviewsMore than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven ... Leer más

    $29.99 USD

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  • Who Owns the Future?

    de Jaron Lanier ...
    The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy.Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic ... Leer más

    $13.99 USD

  • Cheap

    The High Cost of Discount Culture

    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Leer más

    $4.99 USD

  • Hatching Twitter

    A True Story of Money, Power, Friendship, and Betrayal

    de Nick Bilton ...
    The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondentThe San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events ... Leer más

    Antes $13.99 USD Ahora $10.99 USD

  • "I Love You More Than My Dog"

    Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    de Jeanne Bliss ...
    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Leer más

    Antes $9.99 USD Ahora $4.99 USD

  • The Internet Is Not the Answer

    de Andrew Keen ...
    The renowned Internet commentator and author of How to Fix the Future"expos[es] the greed, egotism and narcissism that fuels the tech world" ( Chicago Tribune).The digital revolution has contributed to the world in many positive ways, but we are less aware of the Internet's deeply negative effects. The Internet Is Not the Answer, by longtime Internet skeptic Andrew Keen, offers a comprehensive ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • How to Make Your Own Free Website: And Your Free Blog Too

    Want your own website or to learn how to blog? How does a free website builder with no monthly cost sound? You can do this; it’s easy for anyone to create a website and begin blogging with hosts like Wordpress and Blogger--even if you don’t know anything about web design.There's no need to learn HTML coding because it’s simple with WYSIWYG editing (what you see is what you get). This book is ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Leer más

    $41.99 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Leer más

    $23.99 USD