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1 - 12 de 12 resultados para “bethany klein”
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  • As Heard on TV: Popular Music in Advertising

    de Bethany Klein ...
    Series series Ashgate Popular and Folk Music Series
    The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an ... Leer más

    $73.99 USD

  • Selling Out

    Culture, Commerce and Popular Music

    de Professor Bethany Klein ...
    The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' ... Leer más

    $29.99 USD

  • Understanding Copyright

    Intellectual Property in the Digital Age

    de Bethany Klein, Giles Moss, Lee Edwards ...
    Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:Looks across a broad range of industries including music, ... Leer más

    $69.99 USD

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  • The Attention Merchants

    The Epic Scramble to Get Inside Our Heads

    de Tim Wu ...
    **From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

    de Henry Jenkins, Sam Ford, Joshua Green ...
    Series Libro 15 - Postmillennial Pop
    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Leer más

    $20.99 USD

  • The Cultural Industries

    de David Hesmondhalgh ...
    An undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industries.Bringing together a huge range of research, theory and key concepts, David Hesmondhalgh provides an accessible yet critical exploration of cultural production and consumption in the global media landscape. This new edition:Analyses the influence of IT and tech ... Leer más

    $93.99 USD

  • Regulating Platforms

    de Terry Flew ...
    Series series Digital Media and Society
    We once thought of cyberspace as a borderless world. As the internet has become increasingly platformized, with a small number of technology giants that dominate the global digital economy, concerns about information monopolies, hateful online content, and the impact on media content creators and creative industries have become more marked. Consequently governments, politicians, and civil society ... Leer más

    $18.00 USD

  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    de Mark Bauerlein ...
    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Leer más

    $4.99 USD

  • The Service State: Rhetoric, Reality and Promise

    Rhetoric, Reality and Promise

    de Patrice Dutil, Cosmo Howard, John Langford, Jeffrey Roy ...
    Series series Governance Series
    In the past ten years, Canadians have witnessed a renaissance in the delivery of government services. New service organizations are cropping up across the country and accomplishing extraordinary things. Efforts are being made to consult citizens on how to improve and integrate services. Considerable resources are being invested in measuring and showcasing performance improvement.This book probes ... Leer más

    $8.99 USD

  • The Cult of the Amateur

    How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values

    de Andrew Keen ...
    Amateur hour has arrived, and the audience is running the showIn a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.Our most valued cultural ... Leer más

    $4.99 USD

  • Cultural Industries.ca

    Making Sense of Canadian Media in the Digital Age

    de Ira Wagman ...
    Canada's creative industries encompass book, periodical, and newspaper publishing; radio and television broadcasting; the music industry; video game production; filmmaking and video production; telecommunications; and the new media. These industries represent a major sector in the Canadian economy and exert a profound influence on many aspects of Canadian life.In Cultural Industries.ca, thirteen ... Leer más

    $16.99 USD

  • How Brands Become Icons

    The Principles of Cultural Branding

    de D. B. Holt ...
    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser ... Leer más

    $27.99 USD o gratis con Kobo Plus