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  • Captivology

    The Science of Capturing People's Attention

    de Ben Parr ...
    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • La scienza dell'attenzione

    Come attirare, catturare e mantenere l'attenzione degli altri

    de Ben Parr ...
    «La scienza dell'attenzione di Ben Parr è il miglior libro di marketing di quest'anno.»Strategy+Business MagazineQualunque sia il nostro lavoro o il nostro ruolo, se vogliamo suscitare l’interesse del nostro interlocutore – sia esso un cliente, uno studente, un figlio, un datore di lavoro – su un’idea, un messaggio, un’opinione che vogliamo trasmettere, è fondamentale conoscere la scienza dell ... Leer más

    $7.99 USD

  • Audiolibro

    Captivology

    The Science of Capturing People's Attention

    de Ben Parr ...
    Narrado por Lloyd James ...

    Completo

    7 hora 59 minutos

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Leer más

    $25.99 USD

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    The Time of Their Lives

    The Golden Age of Great American Book Publishers, Their Editors, and Authors

    de Al Silverman ...
    Narrado por Tom Weiner ...

    Completo

    13 hora 33 minutos

    In this love song to book publishing, Silverman offers a fascinating chronicle of the industry’s golden age, an era that began after World War II and lasted for over three decades. Relying on the eyes, ears, and memories of more than 120 notable publishing figures, including Alfred Knopf, the Doubleday fathers and sons, and the Thornhills of Little, Brown and Company, the author offers an intimate ... Leer más

    $22.99 USD

  • Audiolibro

    Science of Liberty, The

    Democracy, Reason, and the Laws of Nature

    Narrado por Fred Stella ...

    Completo

    13 hora 26 minutos

    "Ferris is a master analogist who conveys his insights on the history of cosmology with a lyrical flair." —The New York Times Book ReviewIn The Science of Liberty, award-winning author Timothy Ferris—called "the best popular science writer in the English language today" by the Christian Science Monitor and "the best science writer of his generation" by the Washington Post—makes a passionate case ... Leer más

    $14.99 USD

  • Audiolibro

    Don't Know Much About Anything

    Everything You Need to Know But Never Learned About People, Places, Events, And More!

    Narrado por Jeff Woodman ...
    Series series Don't Know Much About

    Abreviado

    4 hora 36 minutos

    Don't Know Much About Anything: Everything You Need to Know But Never Learned About Famous People, Exceptional Places, Historical Happenings, Holidays and Traditions, Everyday Objects, Remarkable Inventions, Space, Sports, Food, Entertainment and More! is a compendium of around 275 columns, sorted into the subject categories listed in the subtitle. Quizzes on the atomic bomb, hamburgers, football, ... Leer más

    $14.99 USD

  • Piccole grandi idee

    La scienza della persuasione per ottenere massimi risultati con minimi cambiamenti

    Tutti noi abbiamo qualcuno da persuadere: il capo, un collega, un cliente, il nostro compagno, i nostri figli o un amico. A prescindere da chi dobbiamo convincere, quando si tratta di influenzare il comportamento altrui, spesso a fare le differenze maggiori sono i cambiamenti più piccoli adottati nell’approccio. Quale piccola grande idea può far sì che la nostra strategia ottenga il risultato ... Leer más

    $10.99 USD

  • Comunicare è un'arte

    Come trovare la strada giusta nel labirinto dei rapporti umani

    Molte volte pensiamo di sapere cosa significhi amare, ascoltare, comprendere noi stessi e l’altro e che il difetto stia semplicemente nella poca volontà di porre in atto quello che si conosce e si sa essere giusto. Invece, in molti casi, pur partendo con le migliori intenzioni, confezioniamo interventi, parole e atteggiamenti poco comunicativi se intendiamo la comunicazione come quell’arte ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Contagious

    Why Things Catch On

    de Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

    $13.99 USD

  • Focus

    The Hidden Driver of Excellence

    New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist ... Leer más

    $11.99 USD

  • Think Like a Freak

    The Authors of Freakonomics Offer to Retrain Your Brain

    The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Leer más

    $10.49 USD

  • When: The Scientific Secrets of Perfect Timing

    **The instant New York Times Bestseller#1 Wall Street Journal Business BestsellerInstant Washington Post Bestseller"Brims with a surprising amount of insight and practical advice." —The Wall Street JournalDaniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.**Everyone knows that ... Leer más

    $8.99 USD