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  • Brand Intelligence

    Navigating the Transformation in the AI and Web3 Era

    de Baohong Sun ...
    Series series Business and Management (R0)
    The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps ... Leer más

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  • Customer-Centric Marketing

    A Pragmatic Framework

    State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, ... Leer más

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  • The McGraw-Hill 36-Hour Course: Lean Six Sigma

    Series series McGraw-Hill 36-Hour Courses
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  • 1200+ AI Prompts for Everyone.

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  • Industry X.0

    Realizing Digital Value in Industrial Sectors

    Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Leer más

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  • Building Rocketships: Product Management for High-Growth Companies

    World-changing companies are being built faster than ever. The question is, how?Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook ... Leer más

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  • Building a Digital Future

    A Transformational Blueprint for Innovating with Microsoft Dynamics 365

    The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations.The rise of remote work and the rapidly increasing use of cloud technologies are just two drivers of the relentless pace of digital disruption. Despite this, many companies remain underequipped or hesitant to embrace digital transformation. Understanding the key drivers of change and ... Leer más

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  • Project Risk Management - The Most Important Methods and Tools for Successful Projects

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    Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur.This book describes the most important methods and tools how to successfully ... Leer más

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  • The Power Platform Playbook for Digital Transformation

    Implement strategy, automation, and AI for scalable digital transformation

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  • A Practitioner's Guide to Business Analytics (PB)

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  • Demand-Driven Business Strategy

    Digital Transformation and Business Model Innovation

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    Series series Business and Digital Transformation
    Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand ... Leer más

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