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1 - 12 de 12 resultados para “ava seave”
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  • The Curse of the Mogul

    What's Wrong with the World's Leading Media Companies

    de Jonathan A. Knee, Bruce C. Greenwald, Ava Seave ...
    If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse ... Leer más

    Antes $9.99 USD Ahora $5.99 USD

  • The Story So Far

    What We Know About the Business of Digital Journalism

    de Bill Grueskin, Ava Seave, Lucas Graves ...
    Series series Columbia Journalism Review Books
    Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations-some of which were founded over a century ago and others established only in the past year or two-and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.In chapters covering a ... Leer más

    $18.99 USD

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  • What Would Google Do?

    Reverse-Engineering the Fastest Growing Company in the History of the World

    de Jeff Jarvis ...
    “Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest ... Leer más

    $6.99 USD

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    de Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... Leer más

    $15.99 USD

  • Googled

    The End of the World As We Know It

    de Ken Auletta ...
    A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to ... Leer más

    $4.99 USD

  • Behind the Cloud

    The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

    de Marc Benioff, Carlye Adler ...
    How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Leer más

    $17.00 USD

  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • The Third Wave

    An Entrepreneur's Vision of the Future

    de Steve Case ...
    The #1 New York Times and Wall Street Journal bestseller from Steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read” (Sheryl Sandberg, Facebook COO and founder of LeanIn.org).Steve Case—a pioneer who made the Internet part of everyday life—was on the leading ... Leer más

    $12.99 USD

  • Socialnomics

    How Social Media Transforms the Way We Live and Do Business

    de Erik Qualman ...
    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this ... Leer más

    $12.00 USD

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    de Alex Moazed, Nicholas L. Johnson ...
    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Leer más

    $17.99 USD

  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    de Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Leer más

    $17.00 USD