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  • Brands And The Brain

    How To Use Neuroscience To Create Impactful Brands

    de Arvind Sahay ...
    It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Leer más

    $3.99 USD

  • Audiolibro

    Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

    How to Use Neuroscience to Create Impactful Brands

    de Arvind Sahay ...
    Narrado por Derek Denzil ...

    Completo

    9 hora 4 minutos

    It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Leer más

    $17.99 USD

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  • The Talent Delusion

    Why Data, Not Intuition, Is the Key to Unlocking Human Potential

    'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on ... Leer más

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  • Private Practice Made Simple

    Everything You Need to Know to Set Up and Manage a Successful Mental Health Practice

    Start and Run Your Own Private Therapy PracticeRunning your own private practice takes more than an advanced degree, memberships in professional psychology organizations, and the ability to be a good therapist. And while your continuing education and training may be useful, setting up and managing a successful practice is a matter of business and organizational know-how as much as professional ... Leer más

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  • Wired to Connect

    The Brain Science of Teams and a New Model for Creating Collaboration and Inclusion

    Discover the surprising truth about what creates and destroys peak-performing teams.Teams power the majority of work around the world, yet lack of effective collaboration is a leading cause of workplace failure. Dr. Britt Andreatta synthesizes the latest findings from neuroscience and what differentiates high-performing teams from the rest. Wired to Connect provides a new understanding of how ... Leer más

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  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Leer más

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  • Technology and Innovation in Adult Learning

    A comprehensive exploration of technology's role in adult learningTechnology and Innovation in Adult Learning introduces educators and students to the intersection of adult learning and the growing technological revolution. Written by an internationally recognized expert in the field, this book explores the theory, research, and practice driving innovation in both adult learning and learning ... Leer más

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  • The Social Cognitive Neuroscience of Leading Organizational Change

    TiER1 Performance Solutions' Guide for Managers and Consultants

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  • Straight to Yes

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    Expert advice for building your private practiceThe "business" of practice as a mental health professional is a skill that is seldom taught in school and requires thoughtful guidance and professional mentorship from those who have already succeeded.Containing the collective wisdom and secrets of many expert practitioners, this helpful resource provides useful insights for setting up, managing, and ... Leer más

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