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1 - 12 de 14 resultados para “art weinstein”
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  • Handbook of Market Segmentation

    Strategic Targeting for Business and Technology Firms, Third Edition

    de Art Weinstein ...
    Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about ... Leer más

    $73.99 USD

  • Handbook of Niche Marketing

    Principles and Practice

    de Art Weinstein ...
    Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... Leer más

    $94.99 USD

  • Superior Customer Value

    Finding and Keeping Customers in the Now Economy

    de Art Weinstein ...
    Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.By benchmarking the best companies in the world, Weinstein shows students and marketers what it really ... Leer más

    $79.99 USD

  • Lifestyle Market Segmentation

    de Art Weinstein, Dennis J Cahill ...
    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes ... Leer más

    $70.99 USD

  • Designing and Delivering Superior Customer Value

    Concepts, Cases, and Applications

    de Art Weinstein, William C. Johnson ...
    Series series Routledge Revivals
    First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). ... Leer más

    $79.99 USD

  • Superior Customer Value

    Strategies for Winning and Retaining Customers, Third Edition

    de Art Weinstein ...
    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo ... Leer más

    $280.00 USD

  • Segmentation Strategies for Hospitality Managers

    Target Marketing for Competitive Advantage

    de Ron Morritt, Art Weinstein ...
    Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe ... Leer más

    $82.99 USD

  • Defining Your Market

    Winning Strategies for High-Tech, Industrial, and Service Firms

    de William Winston, Art Weinstein ...
    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, ... Leer más

    $79.99 USD

  • The Art of Policymaking

    Tools, Techniques, and Processes in the Modern Executive Branch

    de George Shambaugh, Paul J. Weinstein ...
    The Art of Policymaking is the only book designed to provide students and practitioners with a detailed explanation of the specific tools, techniques, and processes used to create policy in the U.S., as well as the tools they need to understand them. The book includes practical advice on how to write memos, prepare polling questions, and navigate the clearance process. Case studies show how actual ... Leer más

    $52.99 USD

  • The New Holistic Way for Dogs and Cats

    The Stress-Health Connection

    de Paul McCutcheon, Susan Weinstein ...
    Stress. It's the single, universal cause of both wellness and illness. While this theory is widely supported in the human medical community, it's still controversial among veterinarians. Dr. Paul McCutcheon examines the all-important health-stress connection while drawing upon the latest scientific thinking and combining it with a comprehensive, preventive, and holistic philosophy of pet care. So ... Leer más

    $14.99 USD

  • Traveling Art

    de Aida Weinstein ...
    Aida Weinstein, now seventy-four years old, has been a professional artist for over forty years. I was born in Nacimiento, Puerto Rico, and came to the United States around three years old. I have three sons, Douglas, Dennis, and Addison, and fourteen grandchildren. I am vice president of the oldest art group in the Poconos, Pennsylvania. I feel art as it is beautiful. What I see, I paint or draw. ... Leer más

    $9.99 USD

  • Northern Arts

    The Breakthrough of Scandinavian Literature and Art, from Ibsen to Bergman

    de Arnold Weinstein ...
    Northern Arts is a magnificent and provocative exploration of Scandinavian literature and art. With intellectual power and deep emotional insights, writer and critic Arnold Weinstein guides us through the most startling works created by the writers and artists of Scandinavia over the past two centuries.Here readers will gain new perspectives on canonical giants such as Søren Kierkegaard, Henrik ... Leer más

    $31.69 USD