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1 - 12 de 12 resultados para “ann petermans”
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  • The Value of Design in Retail and Branding

    de Katelijn Quartier, Ann Petermans, Charles Dennis, T C Melewar ...
    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of ... Leer más

    $86.99 USD

  • Design for Wellbeing

    An Applied Approach

    Edición de Ann Petermans, Rebecca Cain ...
    Series series Design for Social Responsibility
    Design for Wellbeing charts the development and application of design research to improve the personal and societal wellbeing and happiness of people. It draws together contributions from internationally leading academics and designers to demonstrate the latest thinking and research on the design of products, technologies, environments, services and experiences for wellbeing.Part I starts by ... Leer más

    $41.99 USD

  • Retail Design

    Theoretical Perspectives

    Edición de Ann Petermans, Anthony Kent ...
    The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the ... Leer más

    $42.99 USD

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Design Attitude

    de Kamil Michlewski ...
    Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant ... Leer más

    $48.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.99 USD

  • Emotionomics: Leveraging Emotions for Business Success

    de Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Leer más

    $25.99 USD

  • Organization Theory

    de Ann L Cunliffe ...
    Series series SAGE Course Companions series
    The SAGE Course Companion on Organization Theory is an accessible introduction to a challenging subject area. This book helps readers to extend their understanding of theories and make the connection between them and organizational practice. It will enhance their thinking skills in line with course requirements and provides support on how to revise for exams and prepare for and write assessed ... Leer más

    $56.99 USD

  • Marketing Communications

    A European Perspective

    de Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Leer más

    $38.99 USD

  • Webs of Influence

    The Psychology Of Online Persuasion

    de Nathalie Nahai ...
    Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national ... Leer más

    $13.99 USD

  • Positioning the Brand

    An Inside-Out Approach

    de Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Leer más

    $73.99 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edición de Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Leer más

    $44.99 USD