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  • The Age of Customer Equity

    Data-Driven Strategies to Build a Sustainable Company

    Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the ... Leer más

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  • Great Ceos Are Lazy

    How Exceptional Ceos Do More in Less Time

    How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • High Growth Handbook

    Scaling startups from 10 to 10,000 people

    de Elad Gil ...
    High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common ... Leer más

    Antes $15.00 USD Ahora $9.99 USD o gratis con Kobo Plus

  • Managing For Dummies

    The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment ... Leer más

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  • Why Startups Fail

    A New Roadmap for Entrepreneurial Success

    de Tom Eisenmann ...
    If you want your startup to succeed, you need to understand why startups fail.“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup WayWhy do startups fail? That question caught Harvard Business School ... Leer más

    $12.99 USD

  • Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e

    de Tom Reilly ...
    Your customers have come a long waysince Value-Added Selling was publishedtwenty-five years ago. More knowledgeable,proactive, and price conscious, they regularlyscour the Internet for low prices andhave come to expect much more for eachdollar they spend.Now, Tom Reilly has updated his salesclassic to address a marketplace where slashingdeals has become the standard response tobuyers’ addictions ... Leer más

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  • The Customer Centricity Playbook

    Implement a Winning Strategy Driven by Customer Lifetime Value

    ***2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.**How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion ... Leer más

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  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Leer más

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  • Success By Design

    The Essential Business Reference for Designers

    de David Sherwin ...
    Want to make your design business a success? Start here.Fellow Designer,In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.The wisdom contained in Success By Design: The Essential ... Leer más

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  • Exactly How to Sell

    The Sales Guide for Non-Sales Professionals

    de Phil M. Jones ...
    The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for.Inside, ... Leer más

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  • Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely

    "Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training." —Charles H. Green, Author, The Trusted AdvisorFrom bestselling authors of Rainmaking Conversations and Insight Selling.Do you want to connect with buyers and win more sales ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Measuring Performance

    Series series Pocket Mentor
    Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance ... Leer más

    $11.99 USD o gratis con Kobo Plus