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Tourism: Principles & Practice

de John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert ...

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting ... Leer más

$41.99 USD

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting
... Leer más
Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

de Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang ...

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource ... Leer más

$93.99 USD

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource
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Slow Travel: European Cycle Tourism

de Janet Dickinson, Les Lumsden, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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Marketing in Travel and Tourism

de Mike Morgan, Ashok Ranchhod, Victor Middleton, Alan Fyall ...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every ... Leer más

$84.99 USD

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every
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Managing World Heritage Sites

de Anna Leask, Alan Fyall ...

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or ... Leer más

$91.99 USD

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or
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Diversification into Farm Tourism: Case Studies from Wales

de Brian Garrod, Brian Garrod, Alan Fyall ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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Tourism, Climate Change and Carbon Management: Three Case Studies

de Stefan Gossling, Brian Garrod, Brian Garrod, Alan Fyall ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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'This Other Eden': Marketing the National Botanic Garden of Wales

de Ian Keirle, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

de Simon Hudson, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Leer más
Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

de Carl Cater, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Leer más
World Heritage Site Designation: New Lanark World Heritage Site, Scotland

de Anna Leask, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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Definitely Dubai: Destination Branding in Action

de Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Leer más

$8.99 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Leer más

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Contemporary Cases

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Tourism: Principles & Practice

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Slow Travel: European Cycle Tourism

Marketing in Travel and Tourism

Managing World Heritage Sites

Diversification into Farm Tourism: Case Studies from Wales

Tourism, Climate Change and Carbon Management: Three Case Studies

'This Other Eden': Marketing the National Botanic Garden of Wales

Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

World Heritage Site Designation: New Lanark World Heritage Site, Scotland

Definitely Dubai: Destination Branding in Action

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Serie m´´as popular en Estados Unidos

Contemporary Cases

Advances in Culture, Tourism and Hospitality Research

Aspects of Tourism

Business and Management (R0)

Routledge International Case Studies in Tourism

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