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1 - 12 de 12 resultados para “alan albarran”
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  • Handbook of Media Management and Economics

    Edición de Alan Albarran, Bozena Mierzejewska, Jaemin Jung ...
    Series series Media Management and Economics Series
    Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ... Leer más

    $150.99 USD

  • Economia e Concentração dos Media

    de Paulo Faustino, Alan Albarran ...
    Os anos de transição entre os séculos XX e XXI foram determinantes para os mercados de comunicação. Neste período, acentuou-se o poder dos grupos produtores e distribuidores de informação e de entretenimento, ao mesmo tempo que se expandiram os nichos de mercado, acompanhando o crescimento da Internet, a digitalização de conteúdos e as novas tecnologias. Por outro lado, intensificaram-se os ... Leer más

    $18.64 USD

  • The Handbook of Spanish Language Media

    de Alan Albarran ...
    With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish ... Leer más

    $104.99 USD

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  • The IABC Handbook of Organizational Communication

    A Guide to Internal Communication, Public Relations, Marketing, and Leadership

    de Tamara Gillis, IABC ...
    Series Libro 11 - J-B International Association of Business Communicators
    The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of ... Leer más

    $101.00 USD

  • Strategy and Human Resource Management

    de Professor Peter Boxall, Professor John Purcell ...
    Series series Management, Work and Organisations
    Strategy and Human Resource Management is concerned with examining how HR strategy impacts on an organisation's chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts. It takes an analytical approach, which examines and explains what managers do and why they do it before offering any sort of prescription ... Leer más

    $64.99 USD

  • International Project Management

    de Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Leer más

    $104.99 USD

  • Managing the Global Workforce

    de Paula Caligiuri, David Lepak, Jaime Bonache ...
    Series series Global Dimensions of Business
    Human resource management (HRM) is the strategic and coherent approach to the management of an organization's employees. As the need for effective and top staff rises, Managing the Global Workforce provides the most up to date and topical information on accessing human resource management. Written by Paula Caligiuri, an author recognized as one of the most prolific authors in the field of ... Leer más

    $31.00 USD

  • Culture in International Construction

    de Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Leer más

    $57.99 USD

  • Public Sector Communication

    Closing Gaps Between Citizens and Public Organizations

    de Vilma Luoma-aho, María José Canel ...
    A comprehensive guide to future-proofing public sector communication and increasing citizen satisfactionHow to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector ... Leer más

    $34.00 USD

  • Strategic Talent Management

    Contemporary Issues in International Context

    Edición de Paul Sparrow, Hugh Scullion, Ibraiz Tarique ...
    Series series Cambridge Companions to Management
    With contributions from leading scholars and practitioners, this Cambridge Companion examines the topical issue of talent management from a strategic perspective, mapping out insights from a number of related fields including strategy, organisational learning, marketing and supply chain management. The authors examine the challenges faced when viewing talent management in a global context, showing ... Leer más

    $45.99 USD

  • Corporate Social Strategy

    Stakeholder Engagement and Competitive Advantage

    de Bryan W. Husted, David Bruce Allen ...
    Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting ... Leer más

    $38.99 USD

  • Feminine Capital

    Unlocking the Power of Women Entrepreneurs

    de Barbara Orser, Catherine Elliott ...
    Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women ... Leer más

    $31.99 USD