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  • Social Selling and Influence - Using Social Media for Cold Outreach and New Business Sales

    Social Selling and Influence: Using Social Media for Cold Outreach and New Business SalesThe sales world has fundamentally changed, yet many organizations are still forcing their teams to use a 1980s playbook of cold calling and spam email in what is an AI-driven and digital world. It's time to bring your selling and your sales team skills up-to-date and that is what this book is all about.Social ... Leer más

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  • Smarketing

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    This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational ... Leer más

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  • Brilliant Social Media

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    Series series Brilliant Business
    Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses.He also speaks regularly for a range of companies, business groups and ... Leer más

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