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“acnielsen”

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  • Consumer-Centric Category Management

    How to Increase Profits by Managing Categories Based on Consumer Needs

    de ACNielsen, Al Heller ...
    In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, ... Leer más

    $50.00 USD

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  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    de Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Leer más

    $12.00 USD

  • The Essential Guide for Hiring & Getting Hired

    de Lou Adler ...
    This book is written for everyone involved in the hiring process.It will help hiring managers and recruiters find and hire more top-notch people for any job, from entry-level to senior executive. Using the two-question Performance-based Interview, anyone who is involved in assessing candidates will quickly be more effective and more accurate.Just as important, it will help job-seekers find better ... Leer más

    $9.94 USD

  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    de Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Leer más

    $27.00 USD

  • Guerrilla Marketing for Coaches

    Six Steps to Building Your Million-Dollar Coaching Practice

    de Jay Conrad Levinson, Andrew Neitlich ...
    Series series Guerilla Marketing Press
    START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • New Product Development For Dummies

    de Robin Karol, Beebe Nelson ...
    The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to ... Leer más

    $13.00 USD

  • The Supply Chain Revolution

    Innovative Sourcing and Logistics for a Fiercely Competitive World

    de Suman Sarkar ...
    Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive.Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Strategic Supply Management

    Creating the Next Source of Competitive Advantage

    de Robert Trent ...
    The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search ... Leer más

    $31.99 USD

  • Positioning for Professionals

    How Professional Knowledge Firms Can Differentiate Their Way to Success

    de Tim Williams ...
    Series Libro 6 - Wiley Professional Advisory Services
    It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help ... Leer más

    $28.00 USD

  • The Creative Business Guide to Marketing

    Selling and Branding Design, Advertising, Interactive, and Editorial Services

    de Cameron S. Foote ...
    The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive ... Leer más

    $30.99 USD

  • Reinventing Talent Management

    Principles and Practics for the New World of Work

    de Edward E Lawler ...
    In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

    de Steve Wehrenberg, Roman G. Hiebing Jr., Scott W. Cooper ...
    The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop ... Leer más

    $39.99 USD