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品牌物理學：品牌與消費大眾互動的系統思維

The Physics of Brand:Understand the Forces Behind Brands That Matter

de 亞倫．凱勒(Aaron Keller), 蕾妮．馬里諾(Renée Marino), 丹．華萊士(Dan Wallace) ...

Traducido por 朱沁靈 ...

Series series In-action!
──品牌做對了什麼，使人們愛上它？單刀直入，切進每個人都想知道的行銷終極之問！對於市面上枯燥乏味的「品牌傳播理論」缺乏興趣嗎？這本書以物質、能量二元觀點，以物理學的方式精要解說品牌、大眾、時間，以及空間四者的交互關係為你揭露「品牌」嶄新的面貌是文科生必讀，理科生有同感的新世代品牌教科書！物理學在古希臘文中指的就是「自然知識」，是門透過時空來研究物質與運動的自然科學；顧名思義，這是一本透過物理學來仔細探究品牌的書。在此要討論的重點是品牌的實際功用，而非品牌所傳遞的訊息，而且本書會以科學思維當作基礎，來進行品牌和品牌化的研究。本書以智性廣博、清晰簡約的框架，提供了讀者對於「品牌」的全盤想像和理解；全書維持前衛創新、極具美感的論述方式，說是新世代的品牌行... ... Leer más

$12.99 USD

──品牌做對了什麼，使人們愛上它？單刀直入，切進每個人都想知道的行銷終極之問！對於市面上枯燥乏味的「品牌傳播理論」缺乏興趣嗎？這本書以物質、能量二元觀點，以物理學的方式精要解說品牌、大眾、時間，以及空間四者的交互關係為你揭露「品牌」嶄新的面貌是文科生必讀，理科生有同感的新世代品牌教科書！物理學在古希臘文中指的就是「自然知識」，是門透過時空來研究物質與運動的自然科學；顧名思義，這是一本透過物理學來仔細探究品牌的書。在此要討論的重點是品牌的實際功用，而非品牌所傳遞的訊息，而且本書會以科學思維當作基礎，來進行品牌和品牌化的研究。本書以智性廣博、清晰簡約的框架，提供了讀者對於「品牌」的全盤想像和理解；全書維持前衛創新、極具美感的論述方式，說是新世代的品牌行...
... Leer más
Aaron

de Peter Keller ...

Aaron, der sich John nennt, lebt im Kalifornien der 1960er-Jahre ein Leben, das sich wie ein Versprechen anfühlt. Begünstigt vom Zufall und getragen von der Nähe seiner Gemahlin Ava, gelangt er zu Reichtum, Ruhm und Anerkennung. Alles scheint ihm zuzufallen, als wäre es längst beschlossen. Dann endet der Traum. Aaron erwacht, nicht in Erlösung, sondern in einer Wirklichkeit, die jede Gewissheit ... Leer más

$16.99 USD o gratis con Kobo Plus

Aaron, der sich John nennt, lebt im Kalifornien der 1960er-Jahre ein Leben, das sich wie ein Versprechen anfühlt. Begünstigt vom Zufall und getragen von der Nähe seiner Gemahlin Ava, gelangt er zu Reichtum, Ruhm und Anerkennung. Alles scheint ihm zuzufallen, als wäre es längst beschlossen. Dann endet der Traum. Aaron erwacht, nicht in Erlösung, sondern in einer Wirklichkeit, die jede Gewissheit
... Leer más
The Physics of Brand

Understand the Forces Behind Brands That Matter

de Aaron Keller, Renee Marino, Dan Wallace ...

Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Leer más

$2.99 USD

Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth
... Leer más
Water Logics

Materialist Epistemologies for the Environmental Humanities

de Matthew Brauer, Olivia Durand, Brian T. Edwards, Stefan Helmreich, Charles Heller, Nicole Horne, Isabelle Keller-Privat, Shanaaz Mohammed, Martin Munro, Supriya M. Nair, Aaron Pinnix, Nathalie Roelens, Marie Sandoz, Philip Steinberg, Bradley Stephens, Anne-Katrin Weber ...

Series series Under the Sign of Nature
Investigating the material imprint of water on thought itselfWater Logics examines the epistemological adjustments that take place when we make water the source and medium for thinking about the world. Eschewing metaphorical readings of rivers, seas, and oceans, it brings together leading voices from across the social sciences and the humanities to argue rather for a distinct focus on materiality, ... Leer más

$31.99 USD

Investigating the material imprint of water on thought itselfWater Logics examines the epistemological adjustments that take place when we make water the source and medium for thinking about the world. Eschewing metaphorical readings of rivers, seas, and oceans, it brings together leading voices from across the social sciences and the humanities to argue rather for a distinct focus on materiality,
... Leer más
Audiolibro

Doctor Dolittle's Post Office (UNABRIDGED)

optional

de Hugh LOFTING ...

Narrado por Charles Prill, Leo Keller, Aaron Johnson, James Buttrey ...

Completo

6 hora 42 minutos

While working in Africa, the eminent naturalist John Dolittle sets out to create the best post office on earth, using his bird friends to carry messages and packages anywhere in the world in record time. Along the way, he also manages to foil a slave trader, enrich a kingdom, save a ship, and meet the oldest living creature on earth! ... Leer más

$4.99 USD

While working in Africa, the eminent naturalist John Dolittle sets out to create the best post office on earth, using his bird friends to carry messages and packages anywhere in the world in record time. Along the way, he also manages to foil a slave trader, enrich a kingdom, save a ship, and meet the oldest living creature on earth!
... Leer más
The Medical Interview

Clinical Care, Education, and Research

de J.G. Carroll, R.M. Frankel, A. Keller, T. Klein, P.K. Williams ...

Series series Frontiers of Primary Care
Primary care medicine is the new frontier in medicine. Every nation in the world has recognized the necessity to deliver personal and primary care to its people. This includes first-contact care, care based in a posi tive and caring personal relationship, care by a single healthcare pro vider for the majority of the patient's problems, coordination of all care by the patient's personal provider, ... Leer más

$89.99 USD

Primary care medicine is the new frontier in medicine. Every nation in the world has recognized the necessity to deliver personal and primary care to its people. This includes first-contact care, care based in a posi tive and caring personal relationship, care by a single healthcare pro vider for the majority of the patient's problems, coordination of all care by the patient's personal provider,
... Leer más

Cartography

The Ideal and Its History

de Matthew H. Edney ...

"In his most ambitious work to date, [Edney] questions the very concept of 'cartography' to argue that this flawed ideal has hobbled the study of maps." —Susan Schulten, author of A History of America in 100 MapsOver the past four decades, the volumes published in the landmark History of Cartography series have both chronicled and encouraged scholarship about maps and mapping practices across time ... Leer más

$21.59 USD o gratis con Kobo Plus

"In his most ambitious work to date, [Edney] questions the very concept of 'cartography' to argue that this flawed ideal has hobbled the study of maps." —Susan Schulten, author of A History of America in 100 MapsOver the past four decades, the volumes published in the landmark History of Cartography series have both chronicled and encouraged scholarship about maps and mapping practices across time
... Leer más
Dying Words

Endangered Languages and What They Have to Tell Us

de Nicholas Evans ...

Series Libro 22 - The Language Library
The next century will see more than half of the world’s 6,000 languages become extinct, and most of these will disappear without being adequately recorded. Written by one of the leading figures in language documentation, this fascinating book explores what humanity stands to lose as a result.Explores the unique philosophy, knowledge, and cultural assumptions of languages, and their impact on our ... Leer más

$42.00 USD

The next century will see more than half of the world’s 6,000 languages become extinct, and most of these will disappear without being adequately recorded. Written by one of the leading figures in language documentation, this fascinating book explores what humanity stands to lose as a result.Explores the unique philosophy, knowledge, and cultural assumptions of languages, and their impact on our
... Leer más
Land Sickness

de Nikolaj Schultz ...

As a heatwave hits Paris, the author's entire existence is disrupted and disoriented by the effects of climate change. All his normal reference points are destroyed. To escape the heat and his growing anxieties, he flees to the small Mediterranean island of Porquerolles. But even in this idyllic setting, can he escape the harsh realities of the Anthropocene?Written as a fictionalized travelogue ... Leer más

$10.00 USD

As a heatwave hits Paris, the author's entire existence is disrupted and disoriented by the effects of climate change. All his normal reference points are destroyed. To escape the heat and his growing anxieties, he flees to the small Mediterranean island of Porquerolles. But even in this idyllic setting, can he escape the harsh realities of the Anthropocene?Written as a fictionalized travelogue
... Leer más
Ecology without Nature

Rethinking Environmental Aesthetics

de Timothy Morton ...

In Ecology without Nature, Timothy Morton argues that the chief stumbling block to environmental thinking is the image of nature itself. Ecological writers propose a new worldview, but their very zeal to preserve the natural world leads them away from the "nature" they revere. The problem is a symptom of the ecological catastrophe in which we are living. Morton sets out a seeming paradox: to have ... Leer más

$28.99 USD

In Ecology without Nature, Timothy Morton argues that the chief stumbling block to environmental thinking is the image of nature itself. Ecological writers propose a new worldview, but their very zeal to preserve the natural world leads them away from the "nature" they revere. The problem is a symptom of the ecological catastrophe in which we are living. Morton sets out a seeming paradox: to have
... Leer más
Brutalism

de Achille Mbembe ...

Series series Theory in Forms
In Brutalism, eminent social and critical theorist Achille Mbembe invokes the architectural aesthetic of brutalism to describe our moment, caught up in the pathos of demolition and production on a planetary scale. Just as brutalist architecture creates an affect of overwhelming weight and destruction, Mbembe contends that contemporary capitalism crushes and dominates all spheres of existence. In ... Leer más

$18.99 USD

In Brutalism, eminent social and critical theorist Achille Mbembe invokes the architectural aesthetic of brutalism to describe our moment, caught up in the pathos of demolition and production on a planetary scale. Just as brutalist architecture creates an affect of overwhelming weight and destruction, Mbembe contends that contemporary capitalism crushes and dominates all spheres of existence. In
... Leer más
Thinking with Water

de Cecilia Chen, Janine MacLeod, Astrida Neimanis ...

As a life-giving but also potentially destructive substance, water occupies a prominent place in the imagination. At the same time, water issues are among the most troubling ecological and social concerns of our time.Water is often studied only as a "resource," a quantifiable and instrumentalized substance. Thinking with Water instead invites readers to consider how water - with its potent ... Leer más

$36.99 USD

As a life-giving but also potentially destructive substance, water occupies a prominent place in the imagination. At the same time, water issues are among the most troubling ecological and social concerns of our time.Water is often studied only as a "resource," a quantifiable and instrumentalized substance. Thinking with Water instead invites readers to consider how water - with its potent
... Leer más

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In-action!

Under the Sign of Nature

Frontiers of Primary Care

品牌物理學：品牌與消費大眾互動的系統思維

Aaron

The Physics of Brand

Water Logics

Doctor Dolittle's Post Office (UNABRIDGED)

The Medical Interview

La gente que leyó estos también disfrutó

Cartography

Dying Words

Land Sickness

Ecology without Nature

Brutalism

Thinking with Water

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In-action!

Under the Sign of Nature

Frontiers of Primary Care

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