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Real World AI

A Practical Guide for Responsible Machine Learning

by Alyssa Simpson Rochwerger, Wilson Pang ...

How can you successfully deploy AI? When AI works, it's nothing short of brilliant, helping companies make or save tremendous amounts of money while delighting customers on an unprecedented scale. When it fails, the results can be devastating. Most AI models never make it out of testing, but those failures aren't random. This practical guide to deploying AI lays out a human-first, responsible ... Read more

$9.99 USD or Free with Kobo Plus

How can you successfully deploy AI? When AI works, it's nothing short of brilliant, helping companies make or save tremendous amounts of money while delighting customers on an unprecedented scale. When it fails, the results can be devastating. Most AI models never make it out of testing, but those failures aren't random. This practical guide to deploying AI lays out a human-first, responsible
... Read more

Hypothesis-Driven Development

A Guide to Smarter Product Management

by Alex Cowan ...

There’s a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it’s “just a part of doing the business of innovation” in hot new markets.But waste is not inevitable anymore.Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It ... Read more

$24.99 USD

There’s a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it’s “just a part of doing the business of innovation” in hot new markets.But waste is not inevitable anymore.Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It
... Read more
Tech-Powered Sales

Achieve Superhuman Sales Skills

by Justin Michael, Tony Hughes ...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element ... Read more

$9.99 USD

Also available as: Audiobook

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element
... Read more

Also available as: Audiobook
Customer Data Platforms

Use People Data to Transform the Future of Marketing Engagement

by Martin Kihn, Christopher B. O'Hara ...

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

$15.00 USD

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and
... Read more
Mastering ChatGPT

A Comprehensive Guide to Prompt Engineering

by Steffan Jensen ...

Unlock the full potential of ChatGPT with this comprehensive guide to ChatGPT Prompting and Mastering. This guide is the perfect resource for anyone looking to elevate their ChatGPT conversations, whether you're a beginner or an advanced user. By mastering the art of constructing clear and concise ChatGPT prompts, you'll gain the skills and knowledge needed to engage your audience and deliver ... Read more

Was $19.00 USD Now $0.99 USD or Free with Kobo Plus

Unlock the full potential of ChatGPT with this comprehensive guide to ChatGPT Prompting and Mastering. This guide is the perfect resource for anyone looking to elevate their ChatGPT conversations, whether you're a beginner or an advanced user. By mastering the art of constructing clear and concise ChatGPT prompts, you'll gain the skills and knowledge needed to engage your audience and deliver
... Read more
All-in On AI

How Smart Companies Win Big with Artificial Intelligence

by Thomas H. Davenport, Nitin Mittal ...

A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group... ... Read more

$25.99 USD or Free with Kobo Plus

Also available as: Audiobook

A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group...
... Read more

Also available as: Audiobook
The Executive Guide to Artificial Intelligence

How to identify and implement applications for AI in your organization

by Andrew Burgess ...

Series series Business and Management (R0)
This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing ... Read more

Was $44.99 USD Now $35.99 USD

This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing
... Read more
HBR Guide to AI Basics for Managers

by Harvard Business Review ...

Series series HBR Guide
AI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed ... Read more

$15.99 USD or Free with Kobo Plus

Also available as: Audiobook

AI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed
... Read more

Also available as: Audiobook
Automate Your Busywork

Do Less, Achieve More, and Save Your Brain for the Big Stuff

by Aytekin Tank ...

Wall Street Journal BestsellerPublisher's Weekly BestsellerLearn to automate your busywork and focus on what really mattersIn Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible wh... ... Read more

Was $17.00 USD Now $12.00 USD

Also available as: Audiobook

Wall Street Journal BestsellerPublisher's Weekly BestsellerLearn to automate your busywork and focus on what really mattersIn Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible wh...
... Read more

Also available as: Audiobook
Big Data Demystified

How To Use Big Data, Data Science And Ai To Make Better Business Decisions And Gain Competitive Advantage

by David Stephenson ...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Read more

$12.99 USD

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t...
... Read more
Unlevel the Playing Field

The Biggest Mindshift in PPC History

by Frederick Vallaeys ...

Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine ... Read more

$6.99 USD or Free with Kobo Plus

Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine
... Read more
Learning to Love Data Science

Explorations of Emerging Technologies and Platforms for Predictive Analytics, Machine Learning, Digital Manufacturing and Supply Chain Optimization

by Mike Barlow ...

Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you’ll appreciate how data science is fundamentally altering our world, for better and for worse.Barlow paints a picture of the emerging data ... Read more

$15.99 USD

Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you’ll appreciate how data science is fundamentally altering our world, for better and for worse.Barlow paints a picture of the emerging data
... Read more

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Real World AI

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Hypothesis-Driven Development

Tech-Powered Sales

Customer Data Platforms

Mastering ChatGPT

All-in On AI

The Executive Guide to Artificial Intelligence

HBR Guide to AI Basics for Managers

Automate Your Busywork

Big Data Demystified

Unlevel the Playing Field

Learning to Love Data Science

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