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  • Esports Motivations

    What's Driving the Fastest Growing Sports Phenomenon?

    by Lee K. Farquhar, Alexander E. Carter, Weiyue Chen, Yuya Kiuchi, Scott Parrott, Brian Petrotta, Brett Sherrick, Courteney Smith, Joar Svensson, Ryan Tan0, Bryan M. Trude1, Kenon A. Brown2, Dr. Ryan Rogers3 ...
    Series series Emerging Insights into Esports
    This edited volume explores the various and unique motivations driving the rapidly-growing esports industry, which attracts attention and financial investment from major sponsors, athletic organizations, and entertainment values. Contributors draw on a variety of perspectives and theoretical vantage points to examine the multitude of traditions, cultures, expectations, and rituals that different ... Read more

    $89.09 USD