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Marketing Effectiveness and Accountability in SMEs

A Multimethodological Approach

by Trevor A. Smith ...

Series series Business and Management (R0)
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations ... Read more

$89.09 USD

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations
... Read more
Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

by Trevor A. Smith, Kenroy C. Wedderburn ...

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self ... Read more

$32.39 USD

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self
... Read more
Customer Experience Management in the Caribbean

Concepts, Case Studies and Challenges

by Paul Anderson, Elaine Commissiong, Noel M. Cowell, G. Anthony Ferguson, Koen Hietbrink, Jacqueline Huggins, Michelle McLeod, Candice Petgrave, Juliana Samuel, Trevor A. Smith, Tiersa Smith-Hall, Evora Mais Thompson, Sumit Verma, Nadane Y. Wright ...

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging ... Read more

$93.59 USD

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging
... Read more
The War with Mexico (The Complete Two-Volume Edition)

Enriched edition.

by Justin Harvey Smith, Trevor Grimm ...

In "The War with Mexico (The Complete Two-Volume Edition)," Justin Harvey Smith offers a comprehensive historical analysis of the Mexican-American War, meticulously chronicling the events from its inception in 1846 to its resolution in 1848. Smith's literary style is marked by a clear, engaging narrative that deftly interweaves political, social, and military dimensions, providing a holistic view ... Read more

$1.99 USD or Free with Kobo Plus

In "The War with Mexico (The Complete Two-Volume Edition)," Justin Harvey Smith offers a comprehensive historical analysis of the Mexican-American War, meticulously chronicling the events from its inception in 1846 to its resolution in 1848. Smith's literary style is marked by a clear, engaging narrative that deftly interweaves political, social, and military dimensions, providing a holistic view
... Read more
The War with Mexico (Vol.1&2)

Enriched edition. Complete Edition

by Justin Harvey Smith, Trevor Grimm ...

In "The War with Mexico (Vol. 1 & 2)," Justin Harvey Smith provides an exhaustive examination of the 1846-1848 conflict between the United States and Mexico, offering a nuanced narrative that intertwines political, military, and social perspectives. His meticulous research and engaging prose reveal the complexities of this pivotal moment in American history, characterized by vivid battle ... Read more

$1.99 USD or Free with Kobo Plus

In "The War with Mexico (Vol. 1 & 2)," Justin Harvey Smith provides an exhaustive examination of the 1846-1848 conflict between the United States and Mexico, offering a nuanced narrative that intertwines political, military, and social perspectives. His meticulous research and engaging prose reveal the complexities of this pivotal moment in American history, characterized by vivid battle
... Read more
Africa’s Single-Tiered Ontology

A Way Through the West‘s Fact-Faith Divide

by Trevor H. G. Smith ...

Series series Studies in Theology
Following the Enlightenment, the church in the West has been influenced by secularization and the dualistic separation of the material and spiritual world. The privileging of reason alone as the final arbiter of truth has created a fact-faith divide, with long-lasting consequences. In this book, Dr. Trevor H. G. Smith proposes that the African church holds the remedy for this divide through what ... Read more

$15.89 USD

Following the Enlightenment, the church in the West has been influenced by secularization and the dualistic separation of the material and spiritual world. The privileging of reason alone as the final arbiter of truth has created a fact-faith divide, with long-lasting consequences. In this book, Dr. Trevor H. G. Smith proposes that the African church holds the remedy for this divide through what
... Read more
The EEEEasy Approach to Great Storytelling and Screenwriting

by Trevor L. Smith ...

Do you want to be a great storyteller or screenwriter? Well, consider it done! It all starts with a decision... and The EEEEasy Approach to Great Storytelling and Screenwriting is a step-by-step comprehensive guidebook that will teach you how to craft great stories and characters that are compelling and as unique as you are.You will learn how to write a professional industry-standard screenplay or ... Read more

$7.99 USD or Free with Kobo Plus

Do you want to be a great storyteller or screenwriter? Well, consider it done! It all starts with a decision... and The EEEEasy Approach to Great Storytelling and Screenwriting is a step-by-step comprehensive guidebook that will teach you how to craft great stories and characters that are compelling and as unique as you are.You will learn how to write a professional industry-standard screenplay or
... Read more
Audiobook

Day Bonny Blue Raced for the Cup, The

by Owen Trevor Smith ...

Narrated by Adam Drake ...

Unabridged

22 min

A thrilling and moving lyrical descriptive poem in the style of legendary Australian bush poets Andrew ‘Banjo’ Paterson and Henry Lawson. Australian bush ballads are renowned for their easy-flowing style and comfortable rhythmic pace, and this poem is a beautifully crafted example of that art.A desperate Australian farming family caught in a drought and under threat of mortgage foreclosure in a ... Read more

$4.99 USD or Free with Kobo Plus

Also available as: eBook

A thrilling and moving lyrical descriptive poem in the style of legendary Australian bush poets Andrew ‘Banjo’ Paterson and Henry Lawson. Australian bush ballads are renowned for their easy-flowing style and comfortable rhythmic pace, and this poem is a beautifully crafted example of that art.A desperate Australian farming family caught in a drought and under threat of mortgage foreclosure in a
... Read more

Also available as: eBook
Audiobook

Seven Roads to Travel

by Owen Trevor Smith ...

Narrated by Digital Voice Asian Lady E, Digital Voice Narrator E, Digital Voice Natalie E, Digital Voice Woman in Red E, Digital Voice Grandfather E ...

Unabridged

4 hours 32 min

This audiobook is narrated by a digital voice.A collection of seven deliberately diverse tales to lead you down seven different roadsThe SingerAn old man recounts the memory of a golden moment amongst the chaos of warChancesAn adventurer experiences the extremes of dark despair and wild elation adrift in a raw South American cityLuck is a Lady TonightA desperate ... ... Read more

$4.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.A collection of seven deliberately diverse tales to lead you down seven different roadsThe SingerAn old man recounts the memory of a golden moment amongst the chaos of warChancesAn adventurer experiences the extremes of dark despair and wild elation adrift in a raw South American cityLuck is a Lady TonightA desperate ...
... Read more
Westerling: Prince of Wessex

Feran Chronicles, #2

by Owen Trevor Smith ...

Series Book 2 - Feran Chronicles
Kaela knew the Queen had murdered Lord Orvyn the moment she learned how he had died.A man who complains of stabbing pains in his stomach and a band of iron around his chest moments after drinking from his wine cup; who falls from his chair, face beaded with sweat and struggling to draw his next breath – the screams of a kitchen girl filling everyone's ears, and the wooden plate she had been about ... Read more

$4.99 USD or Free with Kobo Plus

Kaela knew the Queen had murdered Lord Orvyn the moment she learned how he had died.A man who complains of stabbing pains in his stomach and a band of iron around his chest moments after drinking from his wine cup; who falls from his chair, face beaded with sweat and struggling to draw his next breath – the screams of a kitchen girl filling everyone's ears, and the wooden plate she had been about
... Read more
The Boy on the Lake

A True Story

by Susan Rosser, Charlie Smith, Trevor Schaefer ...

The inspiring true story of a boy who turned his struggle with cancer into a public health crusade that went all the way to Washington, DC.Trevor Smith Schaefer was the boy with everything to live for. Born into a family of baseball and Big Macs, his life in a small Idaho mountain town was full of nothing but potential.Then came the piercing headaches that wouldn't stop. And soon after his ... Read more

$12.99 USD or Free with Kobo Plus

The inspiring true story of a boy who turned his struggle with cancer into a public health crusade that went all the way to Washington, DC.Trevor Smith Schaefer was the boy with everything to live for. Born into a family of baseball and Big Macs, his life in a small Idaho mountain town was full of nothing but potential.Then came the piercing headaches that wouldn't stop. And soon after his
... Read more
Audiobook

Lindisfarne: Fury of the Northmen

by Owen Trevor Smith ...

Narrated by Digital Voice Fenn E, Digital Voice Kaela E, Digital Voice Olgood E, Digital Voice Gisele E, Digital Voice Hakon E ...

Series Audiobook 1 - Feran Chronicles
Unabridged

15 hours 15 min

This audiobook is narrated by a digital voice.An authentic historical fiction set in England and Europe at the end of the turbulent 8th century CE.A tale of a clash of cultures; the triumph of courage, resilience and determination over adversity; a thrilling journey across thousands of miles of uncharted seas and unforgiving landscape while the events of the times unfold.On the 8th of June, 793CE, ... Read more

$19.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.An authentic historical fiction set in England and Europe at the end of the turbulent 8th century CE.A tale of a clash of cultures; the triumph of courage, resilience and determination over adversity; a thrilling journey across thousands of miles of uncharted seas and unforgiving landscape while the events of the times unfold.On the 8th of June, 793CE,
... Read more

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Recommended For You

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Studies in Theology

Business and Management (R0)

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Feran Chronicles

Marketing Effectiveness and Accountability in SMEs

Compulsive Buying

Customer Experience Management in the Caribbean

The War with Mexico (The Complete Two-Volume Edition)

The War with Mexico (Vol.1&2)

Africa’s Single-Tiered Ontology

The EEEEasy Approach to Great Storytelling and Screenwriting

Day Bonny Blue Raced for the Cup, The

Seven Roads to Travel

Westerling: Prince of Wessex

The Boy on the Lake

Lindisfarne: Fury of the Northmen

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Studies in Theology

Business and Management (R0)

Studies in Cash & Care

Routledge Library Editions: Political Thought and Political Philosophy

Feran Chronicles

Tales of a Minor God

Feran Chronicles

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