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Showing 1 - 12 of 12 results for “torsten tomczak”
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  • Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    by Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer ...
    Series series Business and Economics (German Language)
    This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, making it more accessible and easier to apply to strategic marketing planning. Many short case studies and examples illustrate the key aspects of the marketing planning process.For the second edition, ... Read more

    $40.49 USD

  • Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    by Torsten Tomczak, Sven Reinecke, Alfred Kuss ...
    Series series Business and Management (R0)
    This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning ... Read more

    $44.99 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $70.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.00 USD

  • Handbook of Strategic Account Management

    A Comprehensive Resource

    by Diana Woodburn, Kevin Wilson ...
    A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic ... Read more

    $55.00 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.09 USD

  • Sales Excellence

    Systematic Sales Management

    by Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Read more

    $71.99 USD

  • Sales Leadership

    Building, Developing and Managing a Professional Sales Organisation

    by Andreas Buhr ...
    Series Book - - EDITION SALES LEADERS INTERNATIONAL
    With "Sales Leadership", entrepreneur and best-selling author Andreas Buhr delivers a reference work that is comprehensive and at the same time focussed on the essential elements involved in professionally setting up and successfully leading sales organisations. Based on a careful market analysis, he offers a knowledgeable and practical approach to setting up and developing your sales operation, ... Read more

    $24.99 USD

  • Digital Business Leadership

    Digital Transformation, Business Model Innovation, Agile Organization, Change Management

    by Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch ...
    Series series Business and Management (R0)
    This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management ... Read more

    $71.99 USD

  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade ...
    Series series Business and Management (R0)
    This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ... Read more

    $49.49 USD

  • Strategic Human Resource Development

    A Journey in Eight Stages

    Edited by Matthias T. Meifert ...
    Series series Business and Management (R0)
    In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is ... Read more

    $49.49 USD

  • Mergers and Acquisitions

    Integration and Transformation Management as the Gateway to Success

    by Stephan Bergamin, Markus Braun ...
    Series series Business and Management (R0)
    This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed ... Read more

    $49.49 USD