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Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

by Tom Geismar, Sagi Haviv, Ivan Chermayeff ...

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar ... Read more

$13.99 USD

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar
... Read more

Visual Merchandising: Mirror and soul of a point of sale

by Gianfranco Giacoma-caire ...

Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the ... Read more

$18.99 USD or Free with Kobo Plus

Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the
... Read more
Digital Painting in Photoshop

by Susan Ruddick Bloom ...

Have you ever considered using Photoshop to create fine art? Photoshop is usually used for enhancing photos, but this extremely powerful software package is capable of so much more. Every feature, from brushes to background, can be customised and optimised for artistic effect. With a little guidance from a pro, your photoshop results can go from competent retouching of images to visually stunning ... Read more

$57.99 USD

Have you ever considered using Photoshop to create fine art? Photoshop is usually used for enhancing photos, but this extremely powerful software package is capable of so much more. Every feature, from brushes to background, can be customised and optimised for artistic effect. With a little guidance from a pro, your photoshop results can go from competent retouching of images to visually stunning
... Read more
The Graphic Design Reference & Specification Book

Everything Graphic Designers Need to Know Every Day

by Poppy Evans, Aaris Sherin, Irina Lee ...

Series series Reference & Specification Book
The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional.Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:How much space to leave in the gutter when designing barrel foldsHow to layout a template for a box, and the ... Read more

$25.19 USD

The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional.Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:How much space to leave in the gutter when designing barrel foldsHow to layout a template for a box, and the
... Read more
Designing for People

by Henry Dreyfuss ...

From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and ... Read more

$13.99 USD

From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and
... Read more
The Design Activist's Handbook

How to Change the World (Or at Least Your Part of It) with Socially Conscious Design

by Noah Scalin, Michelle Taute ...

We Want You!Will you join the ranks of design activists?Doing good is too important to think of as work better left to those fictitious "other" designers. People more famous. More talented. More connected. Richer. Younger. Braver. (Insert your own mental roadblock here.) In truth, anyone can be a design activist.It just starts with a commitment to yourself and your values. A commitment to making ... Read more

$13.99 USD

We Want You!Will you join the ranks of design activists?Doing good is too important to think of as work better left to those fictitious "other" designers. People more famous. More talented. More connected. Richer. Younger. Braver. (Insert your own mental roadblock here.) In truth, anyone can be a design activist.It just starts with a commitment to yourself and your values. A commitment to making
... Read more
Selling Graphic and Web Design

by Donald Sparkman ...

Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by ... Read more

$17.99 USD

Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by
... Read more
Starting Your Career as a Freelance Web Designer

by Neil Tortorella ...

Series series Starting Your Career
Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains the wisdom and advice of ... Read more

$13.99 USD

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains the wisdom and advice of
... Read more
Meggs' History of Graphic Design

by Philip B. Meggs, Alston W. Purvis ...

The bestselling graphic design reference, updated for the digital ageMeggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial ... Read more

$86.00 USD

The bestselling graphic design reference, updated for the digital ageMeggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial
... Read more
Observing the User Experience

A Practitioner's Guide to User Research

by Mike Kuniavsky ...

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Read more

$62.99 USD

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical
... Read more
Design for Information

An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

by Isabel Meirelles ...

The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Read more

$28.79 USD

The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems
... Read more
Creating Exhibitions

Collaboration in the Planning, Development, and Design of Innovative Experiences

by Polly McKenna-Cress, Janet Kamien ...

“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if you don ... Read more

$59.00 USD

“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if you don
... Read more

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Identify

People who read this also enjoyed

Visual Merchandising: Mirror and soul of a point of sale

Digital Painting in Photoshop

The Graphic Design Reference & Specification Book

Designing for People

The Design Activist's Handbook

Selling Graphic and Web Design

Starting Your Career as a Freelance Web Designer

Meggs' History of Graphic Design

Observing the User Experience

Design for Information

Creating Exhibitions

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