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tjaco walvis

Showing 1 - 12 of 12 results for “tjaco walvis
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  • Branding with Brains

    The Science Of Getting Customers To Choose Your Company

    by Tjaco Walvis ...
    Tjaco Walvisis a partner at THEY, a brand management consulting firm based in Amsterdam, the Netherlands. Previously, he was a strategy and research director with BBDO. Tjaco is a leading expert on brand strategy issues, including brand positioning, extensions, portfolio management and location branding. He has worked with boards and marketing executives of companies like Amsterdam Airport ... Read more

    $15.19 USD

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  • The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

    by Carmine Gallo ...
    Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of ... Read more

    $19.49 USD

  • The Complete Idiot's Guide to Starting and Running a Retail Store

    by James E. Dion ...
    Make the dream of opening a retail business a reality.The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and ... Read more

    $9.99 USD

  • Affluenza

    How Overconsumption Is Killing Us—and How to Fight Back

    A "witty yet hard-hitting" look at the symptoms, causes, and cures for America's addiction to buying more stuff ( Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous ... Read more

    $12.99 USD or Free with Kobo Plus

  • We Are Market Basket

    The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

    What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain.With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious ... Read more

    $11.99 USD

  • No-Fail Retail

    Merchandising Techniques for Stores

    by Regina Blessa ...
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... Read more

    $8.09 USD

  • Smart Retail

    Winning Ideas And Strategies From The Most Successful Retailers In The World

    Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’ ... Read more

    $12.99 USD

  • Retail's Seismic Shift

    How to Shift Faster, Respond Better, and Win Customer Loyalty

    In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a ... Read more

    $12.99 USD

  • Mr. Selfridge in Chicago

    Marshall Fields in the Windy City & the Making of a Merchant Price

    by Gayle Soucek ...
    This biography recounts the rise of the American retail magnate who would go on to open London's famous Selfridge's department stores.In early 1909, a new retail emporium readied for business on the "wrong end of Oxford Street" in London. The man behind it was an odd little American with a waxed mustache and frenetic nature. Harry Gordon Selfridge had spent the previous twenty-five years in ... Read more

    $2.99 USD or Free with Kobo Plus

  • 39 Pearls of Wisdom for those new to Craft Fairs

    by Joy Ireland ...
    Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for new craft fair stall holders. ... Read more

    Free

  • Australia - The Immigrants Guide to Retail

    Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail sector. This book is designed to assist and inform a migrant who wants to make a success of a retail business in Australia. It covers the following aspects of retail business: the advantages and ... Read more

    $8.69 USD

  • Perfectly Clear: Buying Diamonds for Pleasure and Profit

    by Karen Simmons ...
    PERFECTLY CLEAR MELTS AWAY THE FOG OF THE MYSTERIOUS WORLD OF DIAMONDSKaren Simmons goes way beyond the “4 C’s” of marketing which include color, clarity, cut, and carat weight which are important factors in making an intelligent buying decision. GIA certified, Simmons provides a personal behind-the-scenes tour of the world of diamonds. In Perfectly Clear she lifts the veil on such hot topics as ... Read more

    $12.99 USD