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  • Chinese Consumers and the Fashion Market

    Edited by Yingjiao Xu, Ting Chi, Jin Su ...
    Series series Springer Series in Fashion Business
    This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The ... Read more

    $170.09 USD

  • Key Economic Areas in Chinese History

    As Revealed in the Development of Public Works for Water-Control

    Series series Routledge Library Editions: History of China
    This book, first published in 1936, offers the conception of the dynamics of the Key Economic Area as an aid to the understanding of Chinese economic history. By tracing their development through a historical study of the construction of irrigation and flood-control works and transport canals, it shows the function of the Key Economic Area as an instrument of control of subordinate areas. ... Read more

    $48.99 USD

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    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

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  • Vested Outsourcing, Second Edition

    Five Rules That Will Transform Outsourcing

    Series series Business and Management (R0)
    In her classic book Vested Outsourcing , Kate Vitasek identified the top 10 flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way that will lower costs, improve service, and increase innovation. This revised edition includes updated case studies and a new chapter based on Dell. ... Read more

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  • What Kids Buy

    The Psychology of Marketing to Kids

    If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

    $15.99 USD

  • Dealing With Horrible Bosses

    How To Handle Bad Managers at Work!

    In this book, we're going to tackle one of the main problems in our professional lives. How to handle god-awful managers and horrible bosses! They are difficult to please, get along with, and demand too much! It seems as though that boss was put there to torment us. He's the devil incarnate!But how do we deal with him or her? What steps and strategies can we do to get that person off our backs ... Read more

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  • Green Fashion Retail

    Edited by Jochen Strähle ...
    Series series Business and Management (R0)
    This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on ... Read more

    $170.09 USD

  • Analytical Modeling Research in Fashion Business

    Edited by Tsan-Ming Choi ...
    Series series Business and Management (R0)
    This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ ... Read more

    $89.09 USD

  • Understanding Business Research

    Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Read more

    $134.00 USD

  • Contemporary Case Studies on Fashion Production, Marketing and Operations

    Series series Business and Management (R0)
    This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks ... Read more

    $170.09 USD

  • Customer Knowledge Management

    Leveraging Soft Skills to Improve Customer Focus

    Series series Business and Management (R0)
    Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with ... Read more

    $49.49 USD