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Top Series in United States

Showing 1 - 12 of 12 results for “timo dietrich”
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  • Segmentation in Social Marketing

    Process, Methods and Application

    Edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki ...
    Series series Business and Management (R0)
    This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.The book extends the use of segmentation in social marketing, which will ultimately ... Read more

    $134.09 USD

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  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken ...
    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

    $11.99 USD

  • 60 Years of Survival Outcomes at The University of Texas MD Anderson Cancer Center

    Edited by Ronald S. Walters, Thomas W. Burke, M. Alma Rodriguez ...
    Series series Medicine (R0)
    This unique book provides a retrospective analysis of the changes in survival outcomes at the University of Texas, M.D. Anderson Cancer Center over the past six decades. Since opening its doors in 1944, M.D. Anderson has kept a continuous, uninterrupted data repository of the treatment and outcomes of each of its patients. It is this visionary database from the center’s tumor registry which makes ... Read more

    $98.09 USD

  • Formative Research in Social Marketing

    Innovative Methods to Gain Consumer Insights

    Edited by Krzysztof Kubacki, Sharyn Rundle-Thiele ...
    Series series Business and Management (R0)
    This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic ... Read more

    $116.09 USD

  • The Brand Strategist's Guide to Desire

    How to give consumers what they actually want

    by A. Simpson ...
    Series series Business and Management (R0)
    This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world ... Read more

    $23.79 USD

  • Zika Virus: 5 Easy Ways To Prevent Zika Virus Infection From Effecting Uou and Your Loved Once. All About Zika Virus Infection Prevention, Symptoms, Treatment and much more

    by Max Miller ...
    It is always a good idea to ensure that you prioritize your health and by this I mean getting to know of every single thing regarding the existing things that may put our general health and wellbeing at risk. So much has been going around regarding the zika virus and am sure a part of you must be worried about everything that has to do with it. This book will cover all that you need to know as ... Read more

    $4.95 USD or Free with Kobo Plus

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson ...
    Series series Routledge Advances in Management and Business Studies
    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of ... Read more

    $68.99 USD

  • Omega-6/3 Fatty Acids

    Functions, Sustainability Strategies and Perspectives

    Edited by Fabien De Meester, Sherma Zibadi, Ronald Ross Watson ...
    Series series Medicine (R0)
    Over the last several years developing human research suggests that a component of omega-3 fatty acids, long chain ones, contribute particularly to health benefits. Omega-6/3 Fatty Acids: Functions, Sustainability Strategies and Perspectives focuses on developing information on this newly recognized key component. This volume uniquely, and for the first time, focuses on sustainability of natural ... Read more

    $206.09 USD

  • Health Assets in a Global Context

    Theory, Methods, Action

    Edited by Antony Morgan, Erio Ziglio, Maggie Davies ...
    Series series Medicine (R0)
    As global health inequities continue to widen, policymakers are redoubling their efforts to address them. Yet the effectiveness and quality of these programs vary considerably, sometimes resulting in the reverse of expected outcomes. While local political issues or cultural conflicts may play a part in these situations, an important new book points to a universal factor: the prevailing deficit ... Read more

    $98.09 USD

  • South-South Cooperation Beyond the Myths

    Rising Donors, New Aid Practices?

    Edited by Isaline Bergamaschi, Phoebe Moore, Arlene B. Tickner ...
    Series series Political Science and International Studies (R0)
    This book, which brings together scholars from the developed and developing world, explores one of the most salient features of contemporary international relations: South-South cooperation. It builds on existing empirical evidence and offers a comparative analytical framework to critically analyse the aid policies and programmes of ten rising donors from the global South. Amongst these are ... Read more

    $80.09 USD

  • Health, Wellness & Longevity

    Handbook

    by Steve Dimon ...
    Steve Dimon believes that over 80% of all modern diseases are preventable, treatable, and beatable through proper diet, nutrition, exercise, supplementation, and lifestyle change. And he’s living proof of that.On April 22, 2012 Steve Dimon suffered an Ischemic stroke. Paralyzed from head to toe on his left side, he spent nearly a month in two different hospitals and three months in outpatient ... Read more

    $9.99 USD

  • Human Resources in China

    Edited by Chris Devonshire-Ellis, Andy Scott, Sam Woollard ...
    Series series Business and Management (R0)
    Due to the rapidly changing nature of the labor market and the laws that govern it in China, it can be very difficult for foreign investors and managers to understand how to manage human resources on the mainland. Specifically designed to cover the most important issues relating to managing a Chinese workforce, this guide details the HR issues that both local managers in China and investors ... Read more

    $49.49 USD