Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

A Deeper Truth

The New Science of Innovation, Human Choice and Societal Scale Behavior

by Tim Stroh ...

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even ... Read more

$9.99 USD or Free with Kobo Plus

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even
... Read more

Think Like a Freak

The Authors of Freakonomics Offer to Retrain Your Brain

by Steven D. Levitt, Stephen J. Dubner ...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Read more

$10.49 USD

Also available as: Audiobook

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and
... Read more

Also available as: Audiobook
The Wisdom of Crowds

by James Surowiecki ...

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Read more

$14.99 USD

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as
... Read more
This is Service Design Thinking

Basics-Tools-Cases

Edited by Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

$28.49 USD

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
... Read more
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia ...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Read more

$25.19 USD

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will
... Read more
Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel ...

"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic... ... Read more

$17.00 USD

"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic...
... Read more
Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

by Bernard Marr ...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data ... Read more

$30.00 USD

Also available as: Audiobook

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data
... Read more

Also available as: Audiobook
The Waste Makers

by Vance Packard ...

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.The Waste Makers was the first book to probe the increasing commercialization of ... Read more

$14.39 USD

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.The Waste Makers was the first book to probe the increasing commercialization of
... Read more
Brandjam

Humanizing Brands Through Emotional Design

by Marc Gobe ...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects ... Read more

$15.99 USD

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects
... Read more
The Complete Idiot's Guide to Target Marketing

Get on Board with the Latest and Most Effective Techniques

by Susan Friedmann ...

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right ... Read more

$10.99 USD

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right
... Read more
What Makes People Tick

How to Understand Yourself and Others

by Des Hunt ...

This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover:• Your own personality style and the style of those you live and work with• How to see yourself as others see you• The strengths, shortcomings and hidden talents of the different styles• What style is best suited to what job• How to pick another’s style within 30 seconds ... Read more

$4.99 USD or Free with Kobo Plus

This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover:• Your own personality style and the style of those you live and work with• How to see yourself as others see you• The strengths, shortcomings and hidden talents of the different styles• What style is best suited to what job• How to pick another’s style within 30 seconds
... Read more
Analyzing Music in Advertising

Television Commercials and Consumer Choice

by Nicolai Graakjaer ...

Series series Routledge Interpretive Marketing Research
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... Read more

$68.99 USD

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“tim stroh”

A Deeper Truth

People who read this also enjoyed

Think Like a Freak

The Wisdom of Crowds

This is Service Design Thinking

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Predictive Analytics

Big Data in Practice

The Waste Makers

Brandjam

The Complete Idiot's Guide to Target Marketing

What Makes People Tick

Analyzing Music in Advertising

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“tim stroh”

Show:

People who read this also enjoyed