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Upstream Marketing

Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

by Tim Koelzer, Kristin Kurth ...

In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of ... Read more

$8.69 USD or Free with Kobo Plus

In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of
... Read more

The Referral Engine

Teaching Your Business to Market Itself

by John Jantsch ...

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over ... Read more

$11.99 USD

Also available as: Audiobook

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over
... Read more

Also available as: Audiobook
Product Leadership

How Top Product Managers Launch Awesome Products and Build Successful Teams

by Richard Banfield, Martin Eriksson, Nate Walkingshaw ...

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This ... Read more

$24.49 USD

Also available as: Audiobook

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This
... Read more

Also available as: Audiobook
The Social Media Management Handbook

Everything You Need To Know To Get Social Media Working In Your Business

by Robert Wollan, Nick Smith, Catherine Zhou ...

How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book ... Read more

$17.00 USD

Also available as: Audiobook

How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book
... Read more

Also available as: Audiobook
Unleashing Excellence

The Complete Guide to Ultimate Customer Service

by Dennis Snow, Teri Yanovitch ...

A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. ... Read more

$17.00 USD

Also available as: Audiobook

A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task.
... Read more

Also available as: Audiobook
The End of Business As Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

by Brian Solis ...

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Read more

$15.00 USD

Also available as: Audiobook

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what
... Read more

Also available as: Audiobook
Service Design for Business

A Practical Guide to Optimizing the Customer Experience

by Ben Reason, Melvin Brand Flu, Lavrans Løvlie ...

A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy ... Read more

$17.00 USD

A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy
... Read more
Redefining Operational Excellence

New Strategies for Maximixing Perforamnce and Profits Across the Organization

by Andrew Miller ...

Discover new strategies for maximizing performance and profit across your organization through the concept of operational excellence.Companies must learn that you cannot fire and budget-slice your way to sustainable growth. Our world is too complex, too interconnected, and technology too quick-evolving for organizations to achieve dramatic results simply by eliminating waste and increasing ... Read more

$8.99 USD

Discover new strategies for maximizing performance and profit across your organization through the concept of operational excellence.Companies must learn that you cannot fire and budget-slice your way to sustainable growth. Our world is too complex, too interconnected, and technology too quick-evolving for organizations to achieve dramatic results simply by eliminating waste and increasing
... Read more
What to Say in Every Job Interview: How to Understand What Managers are Really Asking and Give the Answers that Land the Job

by Carole Martin ...

"TELL ME ABOUT YOURSELF . . ." Decode the hidden meaning behind interview questions and prepare the perfect answer to land the jobDuring a job interview, there are no right or wrong answers, just better and worse answers. When you rethink the process in those terms, you'll gain a huge advantage over the competition.What to Say in Every Job Interview shows you how to focus on the factors of the job ... Read more

$17.29 USD

"TELL ME ABOUT YOURSELF . . ." Decode the hidden meaning behind interview questions and prepare the perfect answer to land the jobDuring a job interview, there are no right or wrong answers, just better and worse answers. When you rethink the process in those terms, you'll gain a huge advantage over the competition.What to Say in Every Job Interview shows you how to focus on the factors of the job
... Read more
Project Management for Executives

And Those Who Want to Influence Executives

by Steve Houseworth PhD PMP ...

Insurance/Financial IT executive says: you clearly paint what success looks like and call out solid characteristics of structure/rigor within the discipline. VP of Technology at digital publisher says: I have found this book to be a valuable resource as Dr. Houseworth has made the complex subject of project management very approachable. His many examples, slogans and other techniques help the ... Read more

$3.99 USD

Insurance/Financial IT executive says: you clearly paint what success looks like and call out solid characteristics of structure/rigor within the discipline. VP of Technology at digital publisher says: I have found this book to be a valuable resource as Dr. Houseworth has made the complex subject of project management very approachable. His many examples, slogans and other techniques help the
... Read more
Subscription Marketing

by Anne Janzer ...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Read more

$9.99 USD or Free with Kobo Plus

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking
... Read more
Perfect Phrases for Communicating Change

by Lawrence Polsky, Antoine Gerschel ...

Series series Perfect Phrases Series
THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, ... Read more

$12.39 USD

THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment,
... Read more

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“tim koelzer”

Upstream Marketing

People who read this also enjoyed

The Referral Engine

Product Leadership

The Social Media Management Handbook

Unleashing Excellence

The End of Business As Usual

Service Design for Business

Redefining Operational Excellence

What to Say in Every Job Interview: How to Understand What Managers are Really Asking and Give the Answers that Land the Job

Project Management for Executives

Subscription Marketing

Perfect Phrases for Communicating Change

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