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  • Customer Centric Business Models - Two Steps Beyond Customer Relation Management

    by Thomas Rolf ...
    Master's Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, University of Applied Sciences Ludwigshafen (MBA International Management Consulting - University of Ludwigshafen, University of Lincoln), course: MBA, language: English, abstract: The submitted dissertation critically discusses business models in the context of customer dimensions under ... Read more

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