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“thomas gresham”

Showing 1 - 12 of 12 results for “thomas gresham”
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  • Burn Their Boats: Igniting Unbreakable Customer Loyalty

    by Thomas Gresham ...
    In the thrilling pages of "Burn Their Boats: Igniting Unbreakable Customer Loyalty," we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that customers willingly destroy their bridges and forsake all alternatives, leaving them with no choice but to seek refuge in your brand.The author uncovers the essential elements that ignite unbreakable ... Read more

    $1.99 USD or Free with Kobo Plus

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  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    by Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $28.79 USD

  • Service Design for Business

    A Practical Guide to Optimizing the Customer Experience

    by Ben Reason, Melvin Brand Flu, Lavrans Løvlie ...
    A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy ... Read more

    $17.00 USD

  • Redefining Operational Excellence

    New Strategies for Maximixing Perforamnce and Profits Across the Organization

    by Andrew Miller ...
    Discover new strategies for maximizing performance and profit across your organization through the concept of operational excellence.Companies must learn that you cannot fire and budget-slice your way to sustainable growth. Our world is too complex, too interconnected, and technology too quick-evolving for organizations to achieve dramatic results simply by eliminating waste and increasing ... Read more

    $8.99 USD

  • The Strategic Planning Workbook

    by Neville Lake ...
    ***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action ... Read more

    $38.69 USD

  • Perfect Phrases for Communicating Change

    by Lawrence Polsky, Antoine Gerschel ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, ... Read more

    $12.39 USD

  • The Sponsorship Handbook

    Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

    by Pippa Collett, William Fenton ...
    The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based ... Read more

    $47.00 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • Branding a Store

    How To Build Successful Retail Brands In A Changing Marketplace

    by Ko Floor ...
    Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail ... Read more

    $28.49 USD

  • The Six Principles of Service Excellence

    A Proven Strategy for Driving World-Class Employee Performance and Elevating the Customer Experience from Average to Extraordinary

    by Theo Gilbert-Jamison ...
    In reading this book, you will find that The Six Principles of Service Excellence IS:A simple, yet comprehensive, step-by-step process that, if followed implicitly, will lead any organization (small or large) to achieving and sustaining a work environment that will foster superior employee performance and service excellence.More than a theory or concept.It is a process that is effectively used in ... Read more

    $8.69 USD

  • How to Be a Manager : A Guide for Success and Profits for Managers and Leaders in These Difficult Times

    by Min Binning ...
    The managerial position in most companies is the most coveted position to have. Once you've moved to this level of employment, there's no turning back. But, being a manager and being good at it are two different things. Not all people are manager material and good management is hard to find in today's world and economy. As a manager, it's your responsibility to ensure that you are the leader that ... Read more

    $9.98 USD or Free with Kobo Plus

  • Internal Branding

    Growing Your Brand from Within

    by Jerome Joseph ...
    Today Internal Branding has become one of the most important aspects of an organisation’s branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving ... Read more

    $12.99 USD or Free with Kobo Plus