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Showing 1 - 12 of 12 results for “thomas burgartz”
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  • Customer Value-centered Management

    Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

    by Andreas Krämer, Thomas Burgartz, Christina Muzzu ...
    Series series Business and Management (R0)
    This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's ... Read more

    $80.99 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.09 USD

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  • Sales Excellence

    Systematic Sales Management

    by Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Read more

    $71.99 USD

  • MBA

    Theory and Application of Business and Management Principles

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Read more

    $143.09 USD

  • Price Management

    Strategy, Analysis, Decision, Implementation

    by Hermann Simon, Martin Fassnacht ...
    Series series Business and Management (R0)
    In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.Going beyond the traditional constraints of “price theory” and “price policy,” the ... Read more

    $71.99 USD

  • Digital Entrepreneurship

    Impact on Business and Society

    Edited by Mariusz Soltanifar, Mathew Hughes, Lutz Göcke ...
    Series series Future of Business and Finance
    This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate ... Read more

    Free

  • Lean Project Management - How to Apply Lean Thinking to Project Management

    by Rainer Erne ...
    Series series Business and Management (R0)
    This book shows how the principles of Lean Management can be applied to project management and how some typical problems of project management can be solved by this.The author first provides a theoretical description of what project management is about and explains its tasks and methods as well as its limitations. He also describes how the Lean idea came about and derives five principles from it ... Read more

    $71.99 USD

  • Innovation performance accounting

    Financing Decisions and Risk Assessment of Innovation Processes

    Edited by Wilhelm Schmeisser, Hermann Mohnkopf, Matthias Hartmann, Gerhard Metze ...
    Series series Engineering (R0)
    For successful innovation in business the responsible managers need a consistent view of the individual processes as well as an assessment of key projects in all phases of the development. Generating new ideas, fast examination of its feasibility requires skilled methods for evaluation of these ideas, plans and especially costs and revenues.Business models, calculation methods and some assessments ... Read more

    $98.09 USD

  • Advances in Pharma Business Management and Research

    Volume 1

    Edited by Lars Schweizer, Theodor Dingermann, Otto Quintus Russe, Christian Jansen ...
    This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and Sustainable Actions to Improve Employee's Engagement', 'Global Medical Clinical and Regulatory Affairs ... Read more

    Free

  • Enterprise Risk Management

    Modern Approaches to Balancing Risk and Reward

    by Stefan Hunziker ...
    Series series Business and Economics (German Language)
    This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making ... Read more

    $58.49 USD

  • Servitization Strategy and Managerial Control

    by Anna Pistoni, Lucrezia Songini ...
    Series Book 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Read more

    $126.29 USD

  • Marketing Concept - The St. Gallen Management Approach

    by Prof. Dr. Thomas Bieger ...
    This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, ... Read more

    $33.57 USD