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“thomas bryer”

Showing 1 - 12 of 12 results for “thomas bryer”
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  • Social Media for Government

    Theory and Practice

    Edited by Staci Zavattaro, Thomas Bryer ...
    Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public ... Read more

    $200.00 USD

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  • Great Jobs for Sociology Majors

    by Stephen Lambert ...
    It isn't always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide:Guidance on how to present a major as a workplace asset during an interviewA primer for new college grads on how to conduct a job searchWays to use a college major in the real world ... Read more

    $16.59 USD

  • Strategic Communications for Nonprofits

    A Step-by-Step Guide to Working with the Media

    by Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks ...
    Series Book 8 - The Jossey-Bass Nonprofit Guidebook Series
    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed ... Read more

    $24.00 USD

  • Audience Evolution

    New Technologies and the Transformation of Media Audiences

    by Philip M. Napoli ...
    Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media ... Read more

    $31.49 USD

  • Sales Management

    A Global Perspective

    by John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Read more

    $120.99 USD

  • Social Media Intelligence

    by Wendy W. Moe, David A. Schweidel ...
    In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied ... Read more

    $43.49 USD

  • Nonprofit Consulting Essentials

    What Nonprofits and Consultants Need to Know

    by Penelope Cagney, Alliance for Nonprofit Management ...
    Consultants are playing an increasingly important role in the challenging world of nonprofits. Yet despite the demand for consulting services, nonprofit professionals often lack the necessary insight into how best to choose and work with a consultant.Nonprofit Consulting Essentials is a vital resource both for nonprofit leaders selecting and working with a consultant to guarantee the best use of ... Read more

    $56.00 USD

  • The Influencer Industry

    The Quest for Authenticity on Social Media

    by Emily Hund ...
    A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar ... Read more

    $23.09 USD

  • Prospect Research for Fundraisers

    The Essential Handbook

    by Jennifer J. Filla, Helen E. Brown ...
    Series series The AFP/Wiley Fund Development Series
    Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goalsWritten especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with ... Read more

    $53.00 USD

  • Strategic Social Media

    From Marketing to Social Change

    by L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Read more

    $41.00 USD

  • International Project Management

    by Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Read more

    $104.39 USD

  • Social Media

    Usage and Impact

    Edited by Hana S. Noor Al-Deen, John Allen Hendricks ...
    Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.Social ... Read more

    $47.79 USD