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“terry daugherty”

Showing 1 - 12 of 12 results for “terry daugherty”
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  • eMarketing

    Digital Marketing Strategy International Student Edition

    by Raymond Frost, Alexa K. Fox, Terry Daugherty ...
    eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance ... Read more

    $245.99 USD

  • Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

    Edited by Neal M. Burns, Terry Daugherty, Matthew S. Eastin ...
    Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within ... Read more

    $224.99 USD

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  • Web Analytics 2.0

    The Art of Online Accountability and Science of Customer Centricity

    by Avinash Kaushik ...
    Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Read more

    $25.00 USD

  • Consumption Economics: The New Rules of Tech

    The New Rules of Tech

    by J. B. Wood, Todd Hewlin, Thomas Lah ...
    If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Read more

    $9.99 USD or Free with Kobo Plus

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    by Mark Emery Bolles, Richard N. Bolles ...
    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Read more

    Was $5.99 USD Now $4.99 USD

  • The Little Black Book of Project Management

    by Michael Thomsett ...
    The revised and updated third edition of this book reflects the newest techniques, the latest project management software, as well as the most recent changes to the Project Management Body of Knowledge (PMBOK™).For nearly twenty years, The Little Black Book of Project Management has provided businesspeople everywhere with a quick and effective introduction to project management tools and ... Read more

    $4.49 USD

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...
    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

    Was $11.99 USD Now $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    by Alex Moazed, Nicholas L. Johnson ...
    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Read more

    $17.29 USD

  • Facebook Marketing

    An Hour a Day

    by Chris Treadaway, Mari Smith ...
    The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, ... Read more

    $24.00 USD

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    by Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Business of Software

    What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

    by Michael A. Cusumano ...
    The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.In the $600 billion software industry it is the ... Read more

    $14.99 USD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.99 USD