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Top Series in United States

Showing 1 - 12 of 12 results for “terry bresnick”
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  • Innovative Decision-Making Techniques

    A FOCCUSSED Approach

    by Terry Bresnick, Omar Periu ...
    Series series eBColl Synthesis Collection 11
    This book provides a blend of quantitative and qualitative approaches to decision making, whilealso bridging the gap between the theory of how to make good decisions versus how people actually make decisions. The authors present the tools and techniques of decision analysis to learn how to become a FOCCUSSED decision maker:Identify and properly Frame the decision or problem at handSpecify the ... Read more

    $49.49 USD

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  • Why Startups Fail

    A New Roadmap for Entrepreneurial Success

    by Tom Eisenmann ...
    If you want your startup to succeed, you need to understand why startups fail.“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup WayWhy do startups fail? That question caught Harvard Business School ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

    by Harvard Business Review ...
    Series series HBR Guide
    Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the ... Read more

    $15.89 USD or Free with Kobo Plus

  • The Customer Centricity Playbook

    Implement a Winning Strategy Driven by Customer Lifetime Value

    by Peter Fader, Sarah E. Toms ...
    ***2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.**How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion ... Read more

    $14.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Entrepreneurial Bible to Venture Capital: Inside Secrets From the Leaders in the Startup Game

    by Andrew Romans ...
    40 leading venture capitalists come together to teach entrepreneurs how to succeed with their startupThe Entrepreneurial Bible to Venture Capital is packed with invaluable advice about how to raise angel and venture capital funding, how to build value in a startup, and how to exit a company with maximum value for both founders and investors. It guides entrepreneurs through every step in an ... Read more

    $35.99 USD

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • Project Risk Management - The Most Important Methods and Tools for Successful Projects

    by Roland Wanner ...
    Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur.This book describes the most important methods and tools how to successfully ... Read more

    $10.99 USD or Free with Kobo Plus

  • Marketing for Financial Advisors (PB)

    by Eric T. Bradlow, Keith E. Niedermeier, Patti Williams ...
    To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing ... Read more

    $28.79 USD

  • The Purpose Is Profit

    The Truth about Starting and Building Your Own Business

    by Ed "Skip" McLaughlin, Wyn Lydecker ...
    Do you feel the pull to start your own business?Tired of working for others and dealing with office politics, eager for control and more money, Ed “Skip” McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues’ reaction was disbelief:People told me I was crazy. “You are going to fail!”One of his businesses did fail, but ... Read more

    $8.69 USD or Free with Kobo Plus

  • 30 Days to a More Powerful Business Vocabulary

    The 500 Words You Need to Transform Your Career and Your Life

    by Dan Strutzel ...
    “…A LEARNING EXPERIENCE THAT CAN CHANGE YOUR LIFE FOREVER.” -BRIAN TRACY The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive ... Read more

    $11.59 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • So You Want to Be an Insurance Agent - Third Edition

    A Step-by-Step Approach to a Successful Insurance Agency

    by Jeff Hastings ...
    There is more to selling insurance than writing policies. When done right, you can build a successful business that affords you a lifestyle most people only dream about. Why try to figure it out on your own when you can learn from someone who has already been there and done that? Jeff Hastings knows insurance, and he knows how to build a profitable business. Since starting as a file clerk with ... Read more

    $12.95 USD

  • 101 Things I Learned® in Business School (Second Edition)

    by Michael W. Preis, Matthew Frederick ...
    Series series 101 Things I Learned
    An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from ... Read more

    $9.99 USD