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Showing 1 - 12 of 12 results for “suraksha gupta”
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  • International Business

    by Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta ...
    Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful ... Read more

    $62.39 USD

  • Building Resilience in Global Business During Crisis

    Perspectives from Emerging Markets

    Edited by Suraksha Gupta, Ashish Gupta, Jitender Kumar ...
    A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in ... Read more

    $59.99 USD

  • Corporate Branding in Logistics and Transportation

    Recent Developments and Emerging Issues

    Edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta ...
    Series series Routledge Studies in Marketing
    The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics ... Read more

    $64.99 USD

  • Managing and Strategising Global Business in Crisis

    Resolution, Resilience and Reformation

    Edited by Ashish Gupta, Suraksha Gupta, Jitender Kumar ...
    Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, ... Read more

    $180.00 USD

  • Socially Responsible Business Models for International Brands

    by Suraksha Gupta, Parth Patel, Arijit De ...
    Series Book 3 - Emerging Issues in International Business and Global Strategy
    This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement.The book blends theory and practice, ... Read more

    $77.39 USD

  • The Role of Digital Technologies in Shaping the Post-Pandemic World

    21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings

    Edited by Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi, Matti Mäntymäki, Ilias O. Pappas ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022.The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Artificial intelligence; Data and Analytics; Careers and ... Read more

    $89.09 USD

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  • Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022)

    Edited by Sanchita Saha, Dien Noviany Rahmatika, Ying Li, Khin Sandar Kyaw, Dewi Indriasih, Arif Zainudin, Achmad Nurmandi, Yanti Puji Astutie, Joko Mariyono, Purwo Susongko, Yuni Arfiani ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The conferences aims to support research and development in the field of Global Innovation and Trends in Economics and Business. Another purpose is to improve scientific information exchange among researchers, developers, students, and practitioners. Every year, the conference will be organised to provide an excellent platform for individuals to discuss their ... Read more

    Free

  • Building a Body of Knowledge in Project Management in Developing Countries

    by George Ofori ...
    Series Book 3 - Domain-Specific Bodies of Knowledge in Project Management
    This book presents a state-of-the-art account of the recent developments and needs for project management in developing countries. It adds to the current state of knowledge on project management in general by capturing current trends, how they widen the content and scope of the field, and why there is a need for a specialist body of knowledge for developing countries. Eminent experts in this ... Read more

    $142.19 USD

  • Indian SMEs and Start-Ups

    Growth through Innovation and Leadership

    by Léo-Paul Dana, Omvir Gautam, Ashish Gupta, Naman Sharma ...
    Series Book 13 - Asia-Pacific Business Series
    Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety ... Read more

    $91.79 USD

  • Marketing Communications and Brand Development in Emerging Markets Volume II

    Insights for a Changing World

    Edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel ...
    Series series Business and Management (R0)
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to ... Read more

    $152.09 USD

  • Global Handbook of Impact Investing

    Solving Global Problems Via Smarter Capital Markets Towards A More Sustainable Society

    Edited by Elsa De Morais Sarmento, R. Paul Herman ...
    Discover how to invest your capital to achieve a powerful, lasting impact on the world.The Global Handbook of Impact Investing: Solving Global Problems Via Smarter Capital Markets Towards A More Sustainable Society is an insightful guide to the growing world-wide movement of Impact Investing. Impact investors seek to realize lasting, beneficial improvements in society by allocating capital to ... Read more

    $30.00 USD

  • Strategic City Branding

    Insights from Asian Cities

    by Viriya Taecharungroj ...
    City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach ... Read more

    Free